The Sill Shows New Yorkers How Plants Enhance Their Lives

TheSillMeet TheSill.com, New York’s houseplant delivery and plant design service. This plant seller is a business mix of bricks-and-mortar hospitality and online convenience, based in Brooklyn, N.Y. With unmatched service, it’s influencing local consumers to fall in love with houseplants again.

Founded in 2012, The Sill was created with the simple ambition to inspire people to bring more of the outdoors in, the company’s mission is “to make the experience of discovering the perfect potted plants as wonderful as the plants themselves.” The company calls itself “the source that bridges the gap between plants and people.”

In an interview with the Birchbox blog, owners Gwen Blevens and Eliza Blank said they founded The Sill to fill a need that wasn’t being met.

“We started The Sill because we wanted to incorporate greenery into our living spaces, but realized that potted plants with the same variety by which we express ourselves with other home furnishings — color, texture, shape, story — simply didn’t exist,” they said. “We believe that city dwellers want and deserve an easier, more fashionable way to live with plants.”

Delivering Chic Style And Easy Care Plants

The Sill sells houseplants in a range of sizes, including mini, tabletop and floor plants. Consumers can buy online and have products delivered to their door, and if they sign up for the eNewsletter, they get 10 percent off the first purchase. If they need a little help selecting what they want, consumers can take advantage of The Sill’s design services to custom-select plants and containers based on a customer’s design style, lifestyle and budget. And to ensure success with their plant selections, consumers can schedule on-site plant care and pay online for a flat rate of $45 per hour. A member of the company’s plant specialist team comes to the customer’s apartment, ready to water, prune, naturally clean and de-bug their plants, and re-pot if necessary.

The Sill offers commercial services, as well, for retail stores, restaurants, showrooms or offices. The team creates a custom plant design to fit each brand and budget, offering design, installation and plant care services.

Taking The Guesswork Out Of Plant Care

With its catchy marketing, like “No Green Thumb Required,” The Sill successfully takes the intimidation factor out of buying and caring for plants. Its website offers straightforward, basic plant care information, teaching consumers exactly how to determine things like how much light, soil, water and fertilizer to give plants, and how much is too much. And they can always call or hire The Sill to do it for them, if it gets too overwhelming. The Sill is accessible and approachable, which is appealing to first-time or novice plant owners.

“The Sill removes the complexities of finding, buying and caring for plants,” said Blevens and Blank in their Birchbox interview. “We’ve curated a selection of easy-care plants — long-life, tolerant of low light, dry air and busy schedules — and hand pot them in an eclectic mix of containers.

Even The Sill’s plant selections are basic – its top picks are:

  • Cactus
  • Rex begonia
  • Monstera deliciosa
  • Succulents
  • Philodendron
  • Fiddle leaf fig tree
  • Dracaena
  • Rubber tree
  • Bird’s nest fern
  • Snake plant
  • ZZ plant
  • Pothos

To build excitement, The Sill’s blog, The Plant Hunter, posts articles on the benefits of plants like “5 Reasons We Love Plants: A Love Letter,” aerial photos of plant production, man-on-the-street profiles of plant lovers and promotions like its #PimpMyPot, new year, new plant campaign.

Read the rest of the Birchbox blog interview and visit The Sill website to learn more.

Topics: ,

Leave a Reply

More From Management...
Laura Drotleff

January 19, 2018

Greenhouse Industry’s Positive Momentum Looks Like it Will Carry Into 2018

Results from Greenhouse Grower's 2018 State of the Industry survey show that growers increased profits in 2017 by raising prices and paying more attention to their operational costs.

Read More
Max-Luthy-TPIE-keynote

January 18, 2018

TPIE Keynote Maxwell Luthy Turns Trends Into Opportunities

Maxwell Luthy, Director of Trends & Insights for TrendWatching, showed how to turn trends into business prospects for attendees of the 2018 Tropical Plant International Expo keynote address.

Read More

January 16, 2018

AmericanHort Partnering with MPS on Sustainability Certification

The alliance with MPS is designed to promote and expand best practices in the area of environmental sustainability, enabling the entire industry to perform better.

Read More
Latest Stories
Laura Drotleff

January 19, 2018

Greenhouse Industry’s Positive Momentum Looks Like it W…

Results from Greenhouse Grower's 2018 State of the Industry survey show that growers increased profits in 2017 by raising prices and paying more attention to their operational costs.

Read More
Max-Luthy-TPIE-keynote

January 18, 2018

TPIE Keynote Maxwell Luthy Turns Trends Into Opportunit…

Maxwell Luthy, Director of Trends & Insights for TrendWatching, showed how to turn trends into business prospects for attendees of the 2018 Tropical Plant International Expo keynote address.

Read More

January 16, 2018

AmericanHort Partnering with MPS on Sustainability Cert…

The alliance with MPS is designed to promote and expand best practices in the area of environmental sustainability, enabling the entire industry to perform better.

Read More
Thomas-Hermes

January 15, 2018

Thomas Hermes, Owner of Hermes Floral Company, Dies at …

Thomas J. Hermes, who owned and operated Hermes Floral Company in St. Paul and Becker, MN, with his brothers before retiring in 1998, died on January 5 at age 75.

Read More

January 15, 2018

Missouri Greenhouse Grower John Tomasovic Dies

The patriarch of Tomasovic Greenhouses & Nursery, Inc. in Des Peres, MO, was a legend in the plant industry, and widely involved in many associations.

Read More

January 15, 2018

Perennials Icon Louis Stacy Dies

The founder of the former Stacy's Greenhouses in York, SC, passed away on Wednesday, January 10, 2018.

Read More
Charlie Hall Feature Image

January 9, 2018

AmericanHort Launches New Video Series on Profit Margin…

This week, AmericanHort is kicking off a four-part video series that offers perspectives on managing profit margins from AmericanHort’s Chief Economist, Dr. Charlie Hall.

Read More
Tax-Money

January 9, 2018

What You Need to Know About the New Tax Bill

The United Fresh Produce Association, which represents the needs and interests of fruit and vegetable growers, recently updated its members on how the recent passage of the Tax Cuts and Jobs Act might affect their businesses. Many of the insights provided by United Fresh also apply to greenhouse growers and nurseries.

Read More
Plants-and-Money

January 5, 2018

State of the Greenhouse Industry: Dealing With Your Ban…

Financial institutions are still reluctant to part with capital for agricultural and horticultural growth, despite economic indicators. Here’s why banks have raised the bar on lending.

Read More
Doug Cole, Owner of D.S. Cole Growers

January 4, 2018

D.S. Cole Growers Blazes Its Own Path to Growth

Known for its commitment to sustainability and innovation, this grower is one of the pioneering trailblazers changing the way horticulture does business.

Read More

December 31, 2017

Ag Exemption for New Trucking Regulation Still Under Re…

The Federal Motor Carrier Safety Administration’s trucking electronic logging device mandate, which took effect on December 18, includes an Hours of Service exemption that may or may not apply to greenhouses and nurseries.

Read More
Nathan-Nordstedt-HRI-Champion-Scholarship

December 30, 2017

Horticultural Research Institute’s Latest Scholarship W…

Nathan Nordstedt credits his background in the industry for giving him an appreciation for the challenges within horticulture as well as leading him to keep the industry at the forefront of his career objectives.

Read More
Capitol-Building

December 28, 2017

State of the Greenhouse Industry: Regulatory Uncertaint…

With election dynamics, a new farm bill, and pending immigration reform in the mix, 2018 looks to be a wait-and-see year for the horticulture industry.

Read More
CareerUp

December 27, 2017

How CareerUp Helps Young Professionals Level-Up

The mission of CareerUp is to equip young professionals with the skills to maximize their career potential.

Read More
Hydrangea 'Berry White' (Bailey Nurseries)

December 27, 2017

Headlines That Continue to Resonate with Greenhouse Gro…

During the last 12 months, there has been plenty to talk about regarding the floriculture industry. Along the way, Greenhouse Growers editors and contributors have crafted and published hundreds articles covering breaking news, news analysis, production and business management tips, industry profiles, and more.

Read More
Nathan-Nordstedt-in-the-Greenhouse-feature

December 26, 2017

Richard T. Meister Scholarship Winner Encourages Indust…

This year’s scholarship winner says young people need experiences that challenge them and allow for creativity and innovation.

Read More
Delray Plants TPIE 2017 booth

December 21, 2017

Check Out the Top 10 Most-Read News Stories on Greenhou…

From acquisitions to fires, here are the headlines that grabbed your attention in 2017.

Read More
Prides Corner Farms - Sellew_family

December 21, 2017

A Look Back at 2017: The Year in Greenhouse Grower Cove…

2017 was a year that saw many greenhouse growers seek out new opportunities in production and technology. Greenhouse Grower put a spotlight on this innovation throughout the year. Here’s a look back at the stories that turned heads in 2017,

Read More