California Pajarosa

City: Watsonville, Calif.

Website: Pajarosa.com

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Environmentally controlled square footage: 750,000

Percentage of production space under permanent environmentally controlled structure devoted to each crop:

Fresh cut flowers–100 %

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We sell 100 percent of our material direct so none of the above.

Percentage of sales by customer:

Retail florists40%
Wholesale florists/brokers60%

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