June 17, 2008

Greenhouse Xchange: Exceeding Expectations

  We just wrapped up our very first Greenhouse Xchange event, held Oct. 15-17 at the Scottsdale Plaza Resort in Scottsdale, Ariz. The concept for this event is something completely new for our industry. Twenty leading growers spent two days having a series of strategic, one-on-one meetings with vendors of their choice in complete privacy. Fourteen vendors participated in this inaugural event, including flower breeders, structures manufacturers, as well as container, growing media and crop protection companies. Two additional areas of interest were alternative fuels and transportation solutions. In addition to the private meetings, all of the nearly 60 attendees had the value of networking together during meals and receptions at this intimate event. But the focus was completely on business and productivity–no distractions like golf. While the growers realized they could have each vendor visit their operation separately, they really valued the quality of the uninterrupted time away from […]

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