iPads, Automobile Cameras And The Future Of Your Business

Richard Jones

Greenhouse Grower’s Top 100 Growers Breakfast has become a great annual event during OFA Short Course. We get together with representatives from the country’s largest greenhouse operations to talk about trends and developments in different areas of the business. And while the meeting is targeted for the Top 100, there are invariably interesting lessons that apply to growers across the board.

This year’s breakfast featured a panel discussion on “The Even-Higher-Tech Future Of The Top 100.” (You can read about some of the highlights from the event on page 32.) Our panelists included Gary Falkenstein, president and CEO of the new online live goods broker, ePlantSource; Paul Pilon, owner of Perennial Solutions Consulting; and Charles Grinnell, COO of Harvest Automation (whose plant-moving robots were one of the highlights on the trade show floor at Short Course this year). They shared their opinions on what exciting new developments growers may have to look forward to in the next 10, 20 or even 30 years. But this wasn’t simply a discussion about futuristic, super-expensive, state-of-the-art equipment.

Our goal was to stretch people’s imaginations. We wanted to get everyone in the room thinking about the future and what the greenhouse business may be like a decade from now, so we can all start preparing today. But we also wanted to open eyes to some of the untapped opportunities sitting out there right now. The potential of a simple smartphone or an iPad as a scouting tool or recordkeeping device, for example, is something most growers have yet to use to their advantage.

The group discussed the lighting-fast pace of development in the business capabilities of the Web. Cloud storage of data and applications, new software services and eCommerce should be on everyone’s radar. As one panelist said, “If you are using technology that’s two or three years old, you are behind the curve.”

We talked about how advances in other industries like telecommunications and transportation are decreasing costs and increasing availability of technology and tools. Automation — even robotics — are becoming a more realistic option for more growers. That’s a trend that will continue and will begin to impact growers of all sizes.

And maybe most importantly, we discussed people. We talk a lot about the changing consumer and how we can adapt to the dwindling number of baby boomer customers. But here’s a related question: how do we interest a new generation, not just in our products, but in our businesses? Where are we going to find the next wave of qualified greenhouse managers and company leaders that will help our industry — and your business — grow?

Despite all these advances in technology that make production more efficient and create new opportunities, this will always be a business driven by smart people. Making sure we have those smart people in place for the next 30 years is an issue that all growers — not just the big guys — have to address today.

Leave a Reply

More From Greenhouse Grower's GROW...
Henry-Gonzalez-Costa-Farms

April 13, 2018

Costa Farms’ New Chief Marketing Officer Has Experience in a Wide Range of Industries

Henry Gonzalez says the core gardener is aging, which makes it important to reach, engage, and encourage new customers to experience the benefits of gardening and houseplants.

Read More
Dickman-Farms-Carve-and-Brew-Event

March 26, 2018

How Dickman Farms Used a New Event to Expand Its Customer Base

Last fall, Dickman Farms hosted “Carve & Brew,” a new event in which young adults were able to carve a pumpkin, taste craft brews from two local microbreweries, and relax with friends and neighbors.

Read More
Bell Nursery Panorama Photo

March 23, 2018

Bell Nursery’s Gary Mangum Provides Insight on Deal With Central Garden & Pet

In light of the March 14 announcement that Bell Nursery Holdings LLC had been acquired by Central Garden & Pet, Greenhouse Grower caught up with Bell Nursery CEO Gary Mangum to get the backstory on the deal. Here is our full interview with Mangum.

Read More
Latest Stories
Dickman-Farms-Carve-and-Brew-Event

March 26, 2018

How Dickman Farms Used a New Event to Expand Its Custom…

Last fall, Dickman Farms hosted “Carve & Brew,” a new event in which young adults were able to carve a pumpkin, taste craft brews from two local microbreweries, and relax with friends and neighbors.

Read More
Mason-Day-GrowIt-Feature

March 22, 2018

Why Your Efforts to Sell Plants Fall Short and What You…

It’s time to look at outside industries for ideas and inspiration on what we can do to operate more efficiently in today’s economy.

Read More
Seed-Your-Future-Dinner

March 20, 2018

Seed Your Future Dinner Celebrates Focus on New, Young …

During a Seed Your Future Leadership Meeting Fundraiser dinner at Longwood Gardens, Pennsylvania's Ag Secretary thanked the Seed Your Future initiative for its efforts to create awareness of horticulture and careers in horticulture.

Read More
Tom-Demaline-Willoway-Nurseries-feature

March 1, 2018

7 Ways You Can Control Your Business Destiny With Lawma…

As business owners and industry leaders, your job description should include being active and engaged in our political system.

Read More
Steve Garvey, Dallas Johnson Greenhouses

February 25, 2018

How Two Leading Greenhouse Growers Are Committed to Qua…

Greenhouse Grower recently asked its two most recent Head Grower Excellence in Quality award winners about the steps they take to improve plant quality. Here’s what they had to say.

Read More
employee-reviewing-shipping-list

February 21, 2018

Four Ways to Get Your Staff to Care About Quality

It can be a challenge to convince your employees to care as much as you do about your business and the quality of products you are providing. Here are four suggestions for making this happen.

Read More
Company-Culture-at-AgBiome

January 22, 2018

Four Ways to Attract Employees With a New Approach to C…

AgBiome is a participative, self-managed organization where no one has a boss. Instead, employees self-assemble as teams around organizational issues that need to be tackled, and internal experts help drive important decisions.

Read More
CareerUp

December 27, 2017

How CareerUp Helps Young Professionals Level-Up

The mission of CareerUp is to equip young professionals with the skills to maximize their career potential.

Read More
Nathan-Nordstedt-in-the-Greenhouse-feature

December 26, 2017

Richard T. Meister Scholarship Winner Encourages Indust…

This year’s scholarship winner says young people need experiences that challenge them and allow for creativity and innovation.

Read More
GROW

December 21, 2017

Greenhouse Grower’s GROW Initiative: How You Made…

To create a competitive advantage, you must consistently experiment with and learn from new ideas. Greenhouse Grower’s GROW initiative provides you with cutting-edge ideas and actionable advice that results in greater profits in everyone’s pocket.

Read More

December 15, 2017

Your AFE Donations Will Be Matched Between Now and the …

Between now and December 1, any donations made to the American Floral Endowment will be matched up to $20,000.

Read More
HortScholars

December 8, 2017

HortScholars Program Now Accepting Applications for 201…

Do you know any college students currently in a horticulture-related program? This unique program gives them a chance to connect with industry leaders and make new connections at Cultivate.

Read More
GROW-Summit-2017-Group-Photo

December 5, 2017

GROW Summit 2017 Tackles Marketing and Business Managem…

This year’s think-tank style event brought together leaders from across the green industry to deliberate on topics such as disruptive marketing, cost accounting, and Millennials, to name a few.

Read More
Photo-with-Endless-Summer-Hydrangea

November 27, 2017

Why It’s Important to Get to Know Consumers at th…

One way to learn about consumer behavior is to get boots on the ground and engage with them.

Read More
Seed-Your-Future-feature

November 9, 2017

Dümmen Orange Throws Support Behind Seed Your Future In…

Dümmen Orange has announced it will pledge $450,000 over the next three years to Seed Your Future, the non-profit organization whose mission is to promote horticulture in the U.S. and inspire people to pursue careers working with plants.

Read More

November 1, 2017

Thanks to the 2018 GROW Sponsors

There are a number of industry organizations that help make Greenhouse Grower’s GROW Initiative a success.

Read More
Marshall Dirks, Proven Winners

October 28, 2017

5 Rules for Creating a Lifetime of Outdoor Garden Memor…

Many customers are time starved. Their most important asset is time, not money, so be realistic about the investment of both when they are buying plants.

Read More
Living Umbrellas

October 25, 2017

Why Living Umbrellas May Have a Bright Future

Sometimes innovation strikes by chance. Such was the case with David Tilley, developer of the “Living Umbrella.”

Read More