Vestaron CEO John Sorenson Dies at Age 68

John Sorenson
John Sorenson

John Sorenson, a horticulture industry stalwart who most recently was CEO of Vestaron Corp., passed away in late February at the age of 68.

The company recently posted the following statement on its website:

“With deep regret and great sadness, Vestaron mourns the death of John Sorenson, our CEO. John passed away unexpectedly over the last weekend of February in Kalamazoo, MI.

“Under his dedicated leadership, as both a board member and CEO, John transformed Vestaron from a start-up R&D company to a commercial endeavor with the launch of Vestaron’s first product. John inspired each and every one of us every day through his kindness, insight, and leadership. To all who knew him, John was a highly respected scientist, business leader, mentor, and friend.

“Vestaron has lost a great leader and friend. John will be greatly missed by all of us.”

Sorenson was a long-time advocate and innovator in the specialty agriculture industry. He held leadership roles at Asgrow Seed Company, Syngenta Seeds Inc., and Vestaron Corp. In addition to these roles, he served on the Board of Directors for the American Seed Trade Association, the United Fresh Fruit and Vegetable Association, the National Council of Commercial Plant Breeders, and the American Seed Research Foundation. He held a spot on the Vestaron Board of Directors for the last decade. Spear-T bioinsecticide, Vestaron’s first product, is a spider venom-based biological insecticide that performs with efficacy comparable to that of synthetic insecticides, but with the benign effects of a biological insecticide.

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