Finding that consumers were tired of in-your-face marketing campaigns, Inc.com surveyed more than a thousand customers to find out which marketing strategies worked best to entice them to try out a new business, and if there was an overall marketing strategy that incorporates an effective blend of inbound and outbound tactics.
A 13-question, consumer-facing survey asked respondents about their opinions and recent interactions with various marketing approaches. Here is a sampling of the survey results. To see more results, read the full article on Inc.com.
The top three most effective marketing tactics:
54% Offer discounts, coupons, or free trials
53% Provide free content online
48% Show up in online search results
When people wanted to learn about a company they:
85% Visited its website
82% Read customer reviews
11% Downloaded content from its website
The type of advertising most likely to grab customers’ attention was:
50% Traditional advertising
41% Promotional emails
35% Social media ads