Willowbrook Joins HGTV HOME Plant Collection Shrub Growers for 2013

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The HGTV HOME Plant Collection announces its first Canadian shrub grower partner for its Smart & Stylish shrub line: Willowbrook Nurseries of Fenwick, Ontario, Canada. This container nursery and perennials grower was chosen for its expertise in a range of ornamental shrubs from spruce and yews to cedars, as well as its excellent distribution network throughout Canada.

“We welcome the opportunity to partner with such a well-known North American brand during its Smart & Stylish shrubs debut this year,” says John Langendoen, president of Willowbrook Nurseries. “Our association with the HGTV HOME Plant Collection will allow us to connect with a wider range of Canadian gardeners, and we are excited to be the first grower chosen to establish this line of shrubs in the Canadian market.”

Willowbrook joins the current line of Smart & Stylish shrub growers, which includes:

  • Color Spot Nurseries
  • Imperial Nurseries
  • Kurt Weiss Greenhouses
  • Lake County Nursery
  • Northern Family Farms
  • Van Essen Nursery

“We’re excited to be expanding our growing network and our retail presence into Ontario, Quebec and eastern Canada through our partnership with Willowbrook Nurseries,” says Randy Hunter, managing partner of Agricola Management Group, exclusive licensee for the HGTV HOME Plant Collection. “Willowbrook is renowned for their expertise with quality shrubs, including evergreens, spruce, pines, yews, cedars and container shrubs.”

The debut collection of Smart & Stylish shrubs was developed by Agricola Management Group in conjunction with HGTV. Plants will be available spring 2013 in select retailers nationwide as part of a soft launch rollout. This complements the full Expressions annuals rollout for 2013.

“Our collection is a collaborative effort between Agricola, HGTV and our grower partners. It provides consumers with solid ornamental shrub choices supported by expert solution-based HGTV Know How, which gives consumers the guidance they expect from the most trusted brand in home and garden,” Hunter says.

For more details on the Smart & Stylish Shrub Collection or to become a grower partner, please contact Maria Zampini, ornamental program director and plant development director, at mzampini@agricolamanagement.com or 615-690-7835.

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