Combo Companion: Danziger’s Mixis

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Standing out in the cluttered combos market takes ingenuity, creativity and flexibility.

Gardeners won’t settle for the average or also-rans. They want brilliant new pairings bursting with blooms and exploding in color.

To take your combo program up a notch, try these tips from the experts at Danziger.

Maximize Your Choices

Make it easy with a mixed liners program that gives you optimum flexibility and creativity. Choose a company that understands you want to be in control of creating your combos. Look for a product range that’s broad enough to help you fulfill the different tastes and needs of different customers.

You want a program that adapts to your needs, with options like single crop mixes of two to three colors with the same habit and timing, multi-crop combinations of two to three varieties and a completely flexible option that lets you go freestyle and build your own program any way you want – the sky is the limit!

Marketing Magic

Companies’ marketing experts create traffic-stopping POP materials – make them work for you.

Choose a program with materials designed to appeal to consumers while taking into consideration that women are the main consumers, tying home styles and fashion to beautiful plants.

Creating these materials would send your costs through the roof, so take advantage of these programs as a way to raise the value and appeal of your combinations.

Combos To Try

Wondering which plants to mix and match? Some of spring 2011’s hottest combinations will feature tones of coral, honeysuckle pink and lavender, according to Pantone. Try these recipes and pot up a best seller!

Coral: Celinette Mixis (Noa Amber Star, Peach and Tangerine).

Lavender: Azura Mixis (Scopia Gulliver Blue Sensation, Gulliver Blue and Gulliver Snow).

Honeysuckle Pink: Calista Mixis (Noa Mega Pink, Dark Pink Carnival and Almond Blossom).

And don’t forget about that old favorite – you can’t go wrong with shades of red, white and blue. Our pick: Patriot Mixis (Noa Dark Red, White and Blue Legend).

Joli A. Hohenstein (joli@penandpetal.com) is marketing and PR specialist for Pen & Petal, Inc., a marketing, advertising and public relations agency for the green industry who regularly produces turnkey catalogs of all sizes for clients across the globe.
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