Rancho Tissue Technologies, a tissue culture lab in California that develops new, innovative and high-quality plant varieties for the horticulture industry, is working with VeriFlora to earn sustainability certification.
“Certification through VeriFlora will allow us to state our micro-cuttings are ‘certified sustainably grown,’” RTT owner Heather May says.
The certification process involves detailed on-site inspections, document audits, in-depth interviews and an annual follow-up. For RTT, a movement toward sustainability makes sense because the green movement is becoming more engrained in the economy, May says. And the more that happens, the more sustainably grown plants will be in demand by consumers and retailers, she says.
“Offering Stage III VeriFlora-certified micro-cuttings to growers should be a real boon for clients purchasing them.”