Appointed as new employees at BASF this week are product manager Missi Koenig, sales specialists David Schell and Brian McCaffrey and senior sales specialist David Maubach.
Koenig joins BASF from the former Whitmire Micro-Gen organization where she was a product Manager covering specialty markets. In her new role, she will serve as a product manager based in St. Louis to liaise with the Whitmire-line production group, communicate production demand and packaging, work on new development projects and aid in product/positioning of the acquired Whitmire-line products within the BASF Turf & Ornamental portfolio.
McCaffrey and Schell also go to BASF from Whitmire Micro-Gen. At Whitmire Micro-Gen, McCaffrey served as horticulture national sales manager and had account sales responsibilities spanning the mid-south and West Coast. He’ll cover South Florida in his new position as sales specialist.
Maubach joins the turf and ornamental group from the BASF pest control business, where he was a sales Specialist in the Midwest for the past two years. He also spent more than 20 years with the crop protection business at BASF. His new territory for turf and ornamental includes Minnesota, Iowa, Missouri, Nebraska, Kansas, Wyoming, Colorado and North and South Dakota.
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