Berger, a producer of growing mixes, has acquired Beaver Peat Moss & Lafaille Peat Moss, consolidating a long-standing relationship between the companies. The transaction is effective on November 1, 2013.
Under the agreement, Serge Lafaille, Beaver & Lafaille Peat Moss’ president, will join Berger’s sales team in order to ensure an easy transition for his current customers.
“I am proud to join Berger’s team; we have the same business and growing philosophy, as well as a relentless commitment to being close to our customers in order to offer them what they truly need,” Lafaille says.
Berger and Beaver & Lafaille Peat Moss have been partners since 1986.
“For Berger, this transaction is a natural evolution of the strong relationship we’ve created with Beaver & Lafaille Peat Moss throughout the past 27 years,” says Berger CEO Claudin Berger.
Located in St-Modeste, Quebec, Berger provides growing media and peat moss to professional growers in 20 countries.