June 4, 2010
Try 2D Tagging Technology
In the shower. In the car. At the gym. At the bar. On a boat. On a date. In the greenhouse. Out of state. I could Dr. Seuss you to death with the number of places cell phone users are accessing Web information via their phones these days. Lost and need directions? Your phone will bail you out. On the road and in need of gas? The solution is at your fingertips. We’ve come to expect information instantly because of new technologies, and the expectation is no different for garden center customers. If consumers are seriously looking, for example, at petunias with a sign that merely lists their price and a few basic care tips, consumers are bound to have immediate questions and an urge for more information once they return home. Fortunately, 2D tag technologies like Microsoft Tags and QR (quick-response) codes are here and capable of serving as […]
February 4, 2010
Special Tag Program For Pretty Much Picasso
Pleasant View Gardens has designed a tag program to help growers and retailers maximize the Proven Winners brand on hanging baskets of the new Pretty Much Picasso Supertunia. “Research shows that when you sell Proven Winners product in Proven Winners pots with the Proven Winners tag and POP, you sell five times as many plants,” says Pete Gilmore, Pleasant View Gardens’ national sales manager. “Our customers said, ‘Give us options.’ We gave them the tools to also quintuple sales in a hanging basket, because that’s where Pretty Much Picasso just shines. When our customers give us feedback, we really listen.” Gilmore says industry response to the tag program has been positive. “Customers appreciate having a choice,” he says. “They’re able to reduce tag waste by 100 percent, and for Pretty Much Picasso we’re seeing the hanging basket tag exchanged with stick stake tags at a 4-to-1 rate.” The tag program […]
January 25, 2010
Need Labels Now?
Primera Technology recently unveiled its LX900 Color Label Printer. The LX900 is Primera’s fastest-ever inkjet color label printer. It produces labels at speeds of up to 4.5 inches per second–almost 17 times faster than Primera’s best-selling LX810 Color Label Printer. Separate ink cartridges for cyan, magenta, yellow and black keep operating costs low because only one color at a time needs to be replaced. The semi-permanent print head utilizes all-new technology to produce razor-sharp text, brilliant graphics and photo-realistic printing on a dedicated short-run label printing device. “LX900 establishes a new industry standard for print speed, print quality and low operating costs,” says Mark Strobel, Primera’s vice president of sales and marketing. “We listened carefully to our users. They told us faster printing and separate ink tanks were the most important new features we could offer. At the same time, they weren’t willing to sacrifice the excellent print quality they […]
October 19, 2009
John Henry Debuts Holiday Cachepot Collection
John Henry recently introduced its Envi Cachepot Collection to the industry just in time for the holidays. The collection is designed to fill the void between commodity pot wraps and costly containers. Cachepots combine striking graphics, a sophisticated silhouette and sustainable materials for holiday decorating, home décor or gifts. The Envi collection launches in four themes: Christmas, Valentine’s Day, home décor and everyday. Containers are available in two sizes–4 inch and 6 inch–and the collection includes coordinating tags, signage and enclosure cards. Visit JHC.com or call 866-448-8300 for more information.
August 5, 2009
Easy & Convenient Labeling
The Primera CX1200 digital color label press prints colorful garden and nursery labels in a convenient roll-to-roll configuration. Digital full-color label printing has a wealth of significant benefits. But until now, digital label presses have been an expensive investment in both time and money. The industry needed a simpler, more cost-effective solution. CX1200 utilizes one of the fastest and highest-resolution color laser engines available. With its incredible 1200 x 1200 dpi print resolution and 4800 Color Quality (2400 x 600 dpi), the labels you produce will be as good as–or even better than–labels produced on digital presses costing hundreds of thousands of dollars. Colors are bright and vibrant. Text is sharp. Bar codes and graphics are of the highest quality. For more information on the CX1200, click here.
July 30, 2009
John Henry Names Vulgamott Sales Director
Rick Vulgamott is the new director of sales at John Henry and will be responsible for overseeing all aspects of the company’s horticultural sales. That includes value-added horticultural products, supermarket and floral, as well as managing the company’s sales organization. Vulgamott has more than 25 years experience in the horticulture industry, including serving as the national director of sales for the Scotts Miracle-Gro Co. In his career, he has worked closely with the nation’s top growers, nurseries, breeders, mass markets and large independent garden centers.
July 27, 2009
Meet John Henry’s Julie Noon
Julie Noon has joined John Henry as fulfillment and inventory analyst, a position the company just created in its strive for supply chain excellence. From creative design and customer service through quality manufacturing and on-time delivery, John Henry has reorganized its sales, customer service and manufacturing teams for total customer satisfaction. As part of the reorganization, the company has created Noon’s position to focus on reducing order turn times, ensuring on-time delivery and streamlining the supply chain. In her role as fulfillment and inventory analyst, Noon brings knowledge and experience as an analyst, strategist and change agent in project and supply chain management. She most recently served as manager of supply systems and strategy for Chrysler, LLC. Noon also has worked as manager of global logistics and as supervisor of production programming and scheduling. Noon earned a bachelor’s degree in Materials & Logistics Management from Michigan State University and a […]
July 23, 2009
HIP Reveals Unique Green Tag
The BioTag and EcoTag, two environmentally friendly, degradable tags, entered the market from Horticultural Identification Products (HIP) last year. This year, HIP is introducing the verdeTAG, a tag manufactured using 100 percent renewable resources such as recycled paper, 10 percent post-consumer waste and sourced wood products. The verdeTAG also derives from 100 percent sustainable energy sources such as hydroelectric and wind power. “Growers and retailers are constantly looking for a marketing edge, so HIP continues to search for new ‘green’ materials that are produced using eco-friendly manufacturing processes from beginning to end,” says Bob Lovejoy, president and CEO of HIP. “VerdeTAG offers professional growers and their brands the newest innovations in sustainable labeling technologies that simultaneously enhance the look of plant products and convey a corporate commitment to environmental awareness.” The verdeTAG is also sustainable because it’s produced without chlorine and fossil fuels. Another feature of the verdeTAG is growers […]
July 21, 2009
Midwest Groundcovers Unveils Labeling Program
Midwest Groundcovers in St. Charles, Ill., recently established a label program that’s available to all its customers. Customers can now select from three levels of labeling options for their products, with a fourth option to be added in early August. For no additional cost, customers have the following three labeling options: 1. A product identifier label 2. A compact and legible black and white label 3. A color label that contains pictures of plants and detachable bar codes. Midwest Groundcovers will offer a customizable version of the color label, available for an additional fee, in August. Garden centers will find the custom color label most helpful with identifying and promoting plants, enhancing product displays and helping garden center customers better understand planting specifications, pricing, and plant care. Customers who choose the custom option will receive a label that prominently displays their logo, business name and address. To help save labor, […]
June 30, 2009
Serengeti Mod Sheets Are Standouts
A-ROO Company offers an assortment of potted plant sleeves and decorative sheets that make for nice product upgrades, including a new sheet series called Mod that’s part of the company’s Serengeti collection. Mod series sheets are inspired by bold new-wave style florescent colors, graffiti art and the wild animal prints that were popular and fashionable in the last 1970s. Lux is another new edition to the Serengeti collection. Sheets are available in three distinct animal prints–zebra, leopard and giraffe. To learn more about the Mod and Lux series or other new products from A-ROO, click here.
May 18, 2009
POP That Pops
MasterTag MasterTag presented the Kitchen Garden at the California Pack Trails. This program represents the concept of a custom vegetable program. The key elements of the labeling and POP are high impact color, coordinated color to vegetable and inspirational photography. It is produced on the Evo sustainable material. Athens Select Athens Select just created a brand new tag that is not only pleasing to the eye but is also environmentally friendly. The tag is made from a material that can be recycled, and is designed with graphics that allow the buyer to see how tolerant a plant is under certain conditions. The new tag was designed and produced by MasterTag. John Henry The new premium Hang-N-Tag has been designed for the grower and garden center customer. It’s easy to attach, easy to ship and grabs the customer’s eye, while answering the number one question in the greenhouse: sun, part sun […]
April 29, 2009
Because many edibles need to be purchased and planted before they bloom, many homeowners lack the understanding needed to make informed purchasing decisions about fruits, vegetables and herbs. Horticultural Identification Products (HIP) has a solution: pot wraps that picture the blooming product they’re buying. If a pot contains strawberries, for example, HIP has wraps with a picture of strawberries. The word “strawberries” also appears front and center on the wrap, and the simplicity should help consumers. HIP teamed with Kraemer’s Nursery (Ore.) on the wraps, and Kraemer’s reports a 30 percent increase in fruit plant pre-order for spring. Kraemer’s attributes the increase directly to the new pot wraps. With some of the newest, ground-breaking printing technology and options available on the market, HIP’s Lovejoy says pot wraps can be designed to fit the unique angles, sizes and shapes of most any brand’s pots. For more information about HIP pot wraps, […]