Catering to consumers who want–and need–more information about plants to be successful, MasterTag highlighted its new series of Snap Tags at the show. The tags are perforated to allow the consumer to tear off and stick one part of the tag into the garden or container to identify the plant. The rest of the tag contains helpful planting and care information and is designed to be kept as a handy reference for the gardener throughout the season. Some versions of the tag even have a third tear-off piece, designed to be used as a coupon for instant savings at the checkout, or for a future purchase.
MasterTag’s Little Gardener tags take the design one step further, using cartoon characters and graphics to engage children. The backs of the tags have kid-friendly information about the plants, as well as activities parents and kids can do together.