McConkey Launches Premium Pots Designed Around Demographics
McConkey’s Charlotte Collection is a premium container line designed to fit in well with home décor and provide an upscale, classic appearance. The line is based on research on the primary female gardening demographic exploring a range of lifestyle-inspired design options.
“We set out to create a premium container family whose shape, color and texture appeal to a key retail customer target demographic,” says Dave Edenfield, McConkey business development manager. “The Charlotte Collection is a great way for retailers to differentiate their premium programs and build cross-category sales.”
Marked by a signature shape that rounds out at the middle, the Charlotte line adapts the design to a color bowl, hanging basket and tall planter. It’s finished with a subtle tone-on-tone decorative scroll pattern and matte earthtone paints to add depth. The collection offers a high-impact option for growers to pot direct or retailers to sell empty to garden center customers.
Exclusively from McConkey, the Charlotte Collection features a 14-inch-tall planter, 14-inch color bowl and 12-inch hanging basket. Current colors include charcoal, sage and sandstone. To order call 800-426-8124 or e-mail [email protected] For more information, visit the McConkey website.