April 29, 2009

Easy-To-Understand Labels

Because many edibles need to be purchased and planted before they bloom, many homeowners lack the understanding needed to make informed purchasing decisions about fruits, vegetables and herbs. Horticultural Identification Products (HIP) has a solution: pot wraps that picture the blooming product they’re buying. If a pot contains strawberries, for example, HIP has wraps with a picture of strawberries. The word “strawberries” also appears front and center on the wrap, and the simplicity should help consumers. HIP teamed with Kraemer’s Nursery (Ore.) on the wraps, and Kraemer’s reports a 30 percent increase in fruit plant pre-order for spring. Kraemer’s attributes the increase directly to the new pot wraps. With some of the newest, ground-breaking printing technology and options available on the market, HIP’s Lovejoy says pot wraps can be designed to fit the unique angles, sizes and shapes of most any brand’s pots. For more information about HIP pot wraps, […]

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April 4, 2009

Big Year For Ball

The new way of a presenting the trials was a big hit at Ball Horticultural Co. in Santa Paula was a big hit. The Shoppes On Main concept was developed by Jennifer Neujahr, who is product marketing manager for key brands like Wave petunias. Each shop had a distinctive look: Fantastic Foliage and Flowers as Pottery Barn, PanAmerican Seed as Nordstrom, Wave petunias as a groovy surf shop, Burpee Home Gardens as a farmers market, and Ball FloraPlant and Ball Seed as upscale clothing stores. Visitors could window shop, go inside each store to see more, or go even further back to learn about production information. This was a big year for Wave petunias with exciting introductions and mixes. Three new Easy Waves are, Burgundy Star, Violet, Plum Vein and an improved White. New mixes with these colors are Starfish Mix and Plum Pudding. Denim is a new Shockwave, with […]

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April 3, 2009

Putting On The Ritz

One of the most exciting developments with The John Henry Co. has been its ability to adapt sophisticated packaging materials to our industry through its parent company Multi Packaging Solutions in New York City. Foil coatings add glitz and glam while still being environmentally friendly. Holographic materials create a three-dimensional look, an illusion of water or movement, or images that change back and forth. At Greenheart Farms in Arroyo Grande, John Henry presented its marketing concepts in vignettes with a travel theme, ranging from Asian zen to New York City glamour and island tropics. A houseplant concept that promotes healthy living has a Scandinavian Ikea look. John Henry also is benefiting from acquiring nursery tag specialist TGM in Texas. Nursery tags have been sorted into three standard sizes and can be designed with John Henry’s Image Ease program online. Growers can select their plant lists and add translations in Spanish […]

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March 6, 2009

John Henry Names National Sales Manager

Pat Bauer is the new national sales manager of the floral division at John Henry. She’ll oversee daily management of the company’s account managers selling floral products to supermarket and food mass-market business.

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March 5, 2009

MasterTag Hires Strategic Account Manager

MasterTag has hired Dick Underwood as a Strategic Account Manager. Underwood brings a significant depth of experience and knowledge. For the past thirty-five years, he has been employed within the horticulture industry in responsibilities related to label sales and marketing management positions. He will be a valuable consultative resource for MasterTag’s customers. Underwood can be reached at 704-577-2289 or by email at [email protected]

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January 23, 2009

John Henry Purchase Broadens Company’s Scope

POP materials supplier John Henry recently acquired TGM Marketing Group in a move that broadens the company’s offerings across the horticulture industry. The new John Henry selling and design team will be headquartered in Dallas. “We are excited about the former TGM Marketing Group becoming a part of the John Henry organization and look forward to working with them as a unified team.” says Kristi Huffman, senior vice president of John Henry. “Together we now offer customers unparalleled creative and manufacturing resources with experienced industry professionals and an extensive array of print and packaging technologies.” The acquisition expands John Henry’s sales and design resources, and it will continue to develop custom branding and differentiated marketing programs for bedding plants, perennials, trees, shrubs, and foliage plants. For more information visit www.jhc.com or www.multipkg.com.

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December 17, 2008

Plastics Feeling The Pinch At Myers

Myers Industries will be closing three manufacturing facilities and streamlining much of its production, the company announced today. Only one of the three facilities closing is located in the United States. The U.S. facility is located in Sparks, Nev., and it produces nursery containers and other horticultural products. It is expected to close by March. The other two facilities are located in Canada–one in Surrey, British Columbia; the other in Brantford, Ontario–and they’re also expected to close in 2009. The three closures combined are expected to result in a loss of about 200 jobs, and production will now be distributed among five remaining manufacturing locations. John C. Orr, president and CEO of Myers Industries offered these thoughts in a news release: “After a thorough review, it was determined that this realignment will strengthen the competitive position of our lawn and garden brands by consolidating to strategic locations where we can […]

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December 2, 2008

Walmart To Adopt RFID In China

Starting in 2009, Walmart will require all of its Chinese suppliers to use RFID rather than bar codes. RFID is expected to cost about 20 times more for each of Walmart’s 1,000-plus suppliers in China. Could the demand next be shifted to U.S. suppliers like greenhouse growers? It very well could be, considering an estimation by RFID provider Invengo Information Technology that Walmart should save $8.35 billion. According to Chen Chang’an, general manager of Invengo, Walmart can now check production information, brand name, production location and price very quickly. Those advantages should, in turn, reduce Walmart’s chain and distribution costs. The adoption of RFID in China is just one of several steps Walmart has taken to impose stricter standards on Chinese suppliers. Just two months ago, Mike Duke, vice president of Walmart who will soon take over as company CEO, said Walmart would be specifically asking Chinese apparel suppliers to […]

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June 18, 2008

Tagging At Buckley Growers Illinois

Buckley Growers Illinois began tinkering with the look of its plant tags over the winter, and it settled on an enhanced tag design this spring for about 40 varieties that includes everything from plant care information to the company logo. The tags were designed with the assistance of MasterTag, and they’re specific to most of Buckley’s 3.5-to-4.5-inch component plants. On the back of tags, Buckley will place more information on plant height and space type, uses, soil and where to learn more about the variety featured on the Web. The Buckley logo graphic is just as important. “We want to build the confidence of garden center customers when they see this very attractive logo graphic on plant tags appearing on shelves in the retail marketplace,” says Bill Ruppert, a marketing and sales representative for Buckley. Plans are currently in the works to promote the plants purchased by Buckley’s retail garden […]

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June 17, 2008

Kudos For Creativity

We’re happy to see the growing presence of merchandising companies at the California Pack Trials. Packaging has becoming increasingly important as plants compete for attention and discretionary dollars against other consumer goods. It also helps growers and retailers differentiate programs from each other instead of all carrying the same merchandise. Programs that engage consumers offer a competitive edge and help them stand out. The two companies leading this effort are MasterTag and The John Henry Co. They’ve become so much more than tag companies, designing complete point-of-purchase programs coordinating tags, pots and signage to dress up benches and carts at retail. Some campaigns are linked to consumer-focused Web sites with more information and interaction. MasterTag became an exhibitor at Pack Trials in 2005 with broker Henry F. Michell at Speedling’s facility in San Juan Bautista. That was the year the Gardening For Dummies branded program debuted and was immediately picked […]

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April 23, 2008

Proud Of Your Tag Designs?

We found an Exotic Angels plant tag at Home Depot that includes a logo, benefits of the plant (air purification and calming the senses) and an introduction from the plant itself—”I’m Croton ‘Bush On Fire.'” Have you produced a custom tag of your own? We want to see them. Please send images of your tags to [email protected].com by Wednesday, May 7. Our June 2008 issue will include your entries in a story on tags and labels.

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March 12, 2008

Wal-Mart Rates Vendors On Packaging

Last month Wal-Mart introduced an environmentally minded packaging scorecard that evaluates suppliers based on the sustainability of their packaging and rates them against their competitors, Ad Week reports. With more than 60,000 suppliers around the world, Wal-Mart aims to reduce overall packaging by 5 percent by 2013, removing 213,000 trucks from the road and saving 76 million gallons of diesel fuel in a year, according to Ad Week. Wal-Mart’s buyers will be using the scorecards to inform their purchasing decisions. The ripple effect the initiative could have on the way products are packaged is enormous. Evaluation metrics include greenhouse gas emissions, product-to-package ratio, the amount of renewable energy used in packaging production and transportation emissions. One example is laundry detergent manufacturers switching to more concentrated formulas in smaller packages. What will the packaging scorecard be on a biodegradable flower pot from China vs. a plastic one produced domestically? We’re curious […]

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