Irrigation Association Unveils New Brand Identity
December 2, 2008 The Irrigation Association recently has developed a new logo and tagline–”Smart practices. Sustainable solutions.”–as it expands its efforts to promote efficient irrigation and the importance of working with irrigation experts.
“We need a brand that helps policymakers, consumers and those outside the irrigation industry understand who we are and what we’re about,” says Irrigation Association President Stephen W. Smith.
The organization asked for input from members on its logo, and it concluded the logo no longer communicated the Irrigation Association’s role in the green industry. With its new logo and brand, the organization believes it can bring industry people together to define and implement best water management practices.
For more information on the Irrigation Association, click here.
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