VeriFlora Certifies Rocket Farms

Rocket Farms, the fourth largest greenhouse operation in the country, recently met the requirements to earn VeriFlora certification for agricultural sustainability.

VeriFlora certification requires growers to meet standards in environmental sustainability, including sustainable crop production, water conservation, energy efficiency, ecosystem protection and integrated waste management. The certification also addresses social sustainability, ensuring fair labor practices and a safe, equitable and healthy work environment.

VeriFlora certification is conducted by Scientific Certification Systems (SCS), a global third-party certifier of environmental, sustainability and agricultural product quality claims with no vested interest in the companies it evaluates. This independent certification process involves detailed on-site inspections, document audits, in-depth interviews and annual follow-up.

“The VeriFlora Certified Sustainably Grown label guarantees that flowers and potted plants have been produced with high quality standards in an environmentally and socially responsible manner,” says John Dodson, managing director of food and agriculture at SCS. “Rocket Farms, like all VeriFlora certified growers, has shown a strong commitment to delivering superior products that retailers can feel good about carrying and consumers can feel good about purchasing.”

Adds Marc Clark, executive vice president at Rocket Farms: “Rocket Farms views sustainability as a process rather than as a single event. Every well-run company that takes corporate social responsibility seriously must at its core be committed to operating in a sustainable manner, and VeriFlora certification is an integral part of that. The certification process has helped us see all the things we were already doing right and then raise the bar for everything else.”

As part of its commitment to sustainability, Rocket Farms, which was one of four finalists for Greenhouse Grower’s 2010 Operation of the Year award, goes beyond just recycling, finding creative ways to reuse leftover materials such as rebuilding greenhouses and constructing rolling benches. It is also in the process of retrofitting all of its greenhouse space to bottom heat, conserving an estimated additional 10 to 20 percent of energy per year.

For more information on Rocket Farms, visit RocketFarms.com.

Topics:

Leave a Reply

More From Plant Culture...
Bill Lewis grower manager at Delray Plants

August 31, 2015

Delray Plants Takes Preventative Approach To Pest Control With Biological Controls

The 300-acre nursery in Venus, Fla., has made biologicals its first line of control when dealing with pests.

Read More
Fred C. Gloeckner Foundation logo

August 31, 2015

Gloeckner Foundation Awards 15 Research Grants

The Fred C. Gloeckner Foundation recently awarded 15 grants totaling $149,776. Fred C. Gloeckner had a keen interest and firm resolve to facilitate innovation and improve practices in floriculture. It was this vision that inspired him to start The Fred C. Gloeckner Foundation, Inc. 55 years ago. Since the foundation’s inception, more than 66 institutions have been awarded grants for this purpose, and the foundation’s support of floriculture research has totaled $6,525,642. The following grants were recently awarded: $14,000 – Kansas State University, to study the effect of the entomopathogenic fungus, Beauveria bassiana and the rove beetle, Dalotia coriaria, in suppressing populations of the western flower thrips, Frankliniella occidentalis $12,264 – North Carolina State University, for expanding leaf tissue nutritional standards in bedding plants $12,000 – University of Florida, to illuminate Lilium floral fragrance $11,842 – Stephen F. Austin State University, for its herbaceous perennial species trial garden $10,000 – Iowa […]

Read More
Feature image The 2015 Perennial Plant Of The Year, Geranium x cantabrigiense ‘Biokovo.’

August 27, 2015

The Perennial Plant Association’s Regional Symposium Will Be This October In Dallas

The Perennial Plant Association plans to hold its Regional Symposium October 5 in Dallas, Texas, in conjunction with the All-America Selections/Home Garden Seed Association's Summer/Fall Summit held October 5 to 8.

Read More
Latest Stories

August 19, 2015

Greenhouse Growing Recommendations For Lobularia

Modern-day Lobularias are garden classics with good vigor and long bloom times. These growing recommendations will help keep your crop in prime condition.

Read More
Mike McGroarty, owner of Mike’s Backyard Nursery

July 29, 2015

Backyard Success: Mike McGroarty Educates Aspiring Grow…

Mike’s Backyard Nursery sits on a long, narrow, 5-acre property located in Perry, Ohio. There, customers can find a variety of flowering shrubs available, all in 2-quart pots, and all for sale for $5.97 each. Owner Mike McGroarty, a lifelong resident of Perry, says the town has a lot of plant nurseries, including 100 wholesale growers within a 10-mile radius of his house. That doesn’t discourage McGroarty, because he knows that while there are a lot of nurseries in his area, no one else is doing what he is doing. McGroarty has learned about plants — and marketing them to his audience — through decades of experience. He has never hesitated to pass along his knowledge to other growers looking to start their own backyard operations, and has created an entire program to educate aspiring growers. McGroarty Likes To Practice What He Preaches McGroarty’s operation serves as the laboratory for […]

Read More
cannabis, marijuana plant

June 27, 2015

Concern Grows Over Unregulated Pesticide Use On Cannabi…

As most growers know well, the federal government regulates all insecticides, fungicides, herbicides and other commercial chemicals used on agricultural crops. Therein lies the problem with use of chemicals on cannabis crops – so far, the feds want nothing to do with legalized marijuana. According to “Concern Grows Over Unregulated Pesticide Use On Cannabis,” a June 17 article on the National Public Radio (NPR) network by Agribusiness Reporter Luke Runyon, the lack of regulated chemicals for cannabis has left growers to experiment on their own. “In the absence of any direction the subject of pesticide use on the crop has just devolved to whatever people think is working or they think is appropriate,” said Colorado State University Entomologist Whitney Cranshaw in the NPR report. “Sometimes they’ve used some things that are appropriate, sometimes unsafe.” Denver officials held tens of thousands of marijuana plants earlier this year due to safety concerns, but […]

Read More
Great-spangledFritillary

June 16, 2015

The Butterfly Effect: Insect’s Wings Key To Azalea Poll…

A researcher from North Carolina State University (NC State) has found that in the case of the flame azalea (Rhododendron calendulaceum), all pollinators are not created equal. In fact, due to the flower’s unique reproductive structure, butterflies — and specifically, their wings — are the key to pollination. The flame azalea is commonly found in the Appalachian Mountains, ranging from as far north as New York to Georgia in the south. Like most azaleas, the flowers are large, and have an unusual structure: both the anther (male) and stigma (female) parts are very elongated and separated from one another. NC State biologist Mary Jane Epps was interested in how the azalea’s flower structure affected its pollination. “In order for a plant to reproduce, a pollinator — usually an insect — has to spread the pollen from the anther to the stigma,” Epps says. “In the case of the flame azalea, […]

Read More
Bee on a Sedum

March 17, 2015

4 Key Pollinator Research Projects To Be Funded By Hort…

The Horticultural Research Institute will grant $125,000 in financial support for four key projects as part of the Horticultural Industry Bee & Pollinator Stewardship Initiative. The Initiative has three primary goals. First, to convene a task force to develop a bee and pollinator stewardship program, including creation of best management practices for plant production. Second, to identify and fund research that will help answer key science questions and fill gaps needed to design and refine the stewardship program. Third, to seek to positively position the horticultural community and its customers by collaborating with other compatible groups interested in augmenting pollinator habitat and protection.

Read More

March 11, 2015

Pollinator Initiative Promotes Bee-Friendly Talking Poi…

AmericanHort and the Society of American Florists are working tirelessly with the ornamental industry's Pollinator Stewardship Initiative on a number of new projects.

Read More

February 11, 2015

Infusion Technology Boosts Seed Performance, Study Sugg…

Seven-year-old wheat seed germination can increase by as much as 83 percent, according to a Vital Force Technology Study that looks at the effects of energy infusion technology on plant vitality.

Read More

February 3, 2015

American Floral Endowment Accepting Research Pre-Propos…

If you are pursuing a floriculture research project, now is the time to apply for funding through the American Floral Endowment. Research pre-proposal applications for 2015-2016 funding are due to AFE by June 1, 2015.

Read More

January 27, 2015

Marijuana’s Trajectory And Ascent To Horticultural Cr…

Marijuana growing is poised for change as growers and researchers focus on improving production practices.

Read More

December 9, 2014

Greenhouse Production: Two Years Of Basics & Beyond…

Greenhouse Grower's Basics & Beyond articles cover some of the latest news and research going on in greenhouse production. Here are article links for the last two years.

Read More
GrowIt! App Wins Gold At Design100 2014 US Mobile & App Design Awards

November 24, 2014

GrowIt! App Wins Gold At Design100 2014 US Mobile &…

The social garden app GrowIt! takes the Gold Winner award at the design100 2014 Mobile & App Design Awards.

Read More

November 10, 2014

The Perennial Farm Joins HGTV HOME Plant Collection

The Perennial Farm joins the HGTV HOME Plant Collection growers' network for 2015.

Read More
AmericanHort

November 4, 2014

AmericanHort Publishes Revised American Standard For Nu…

AmericanHort announces the revised American Standard for Nursery Stock (ANSI Z60.1) is now available for industry use. The Standard reflects the consensus of the industry regarding how nursery stock — living plants other than annuals — should be specified and sold within the trade.

Read More

September 26, 2014

Master The Art Of Watering

Watering is elemental to healthy plants, but one of the hardest concepts for new employees to master in the greenhouse. Recommend these tips to start them off right.

Read More

September 16, 2014

Ball FloraPlant’s Las Limas Facility Provides Gro…

Ball FloraPlant’s Las Limas farm in Esteli, Nicaragua, is one year away from full production, but sales and quality from the two-year-old facility are right on track.

Read More
Erysimum 'Cheers' from Darwin Perennials

September 15, 2014

Darwin Perennials Takes Production Offshore In Bogota, …

With its recent purchase of a farm in Colombia, Darwin Perennials is ready to amp up supply of its perennial genetics, to provide growers with tried-and-true varieties and comprehensive production specifications.

Read More

July 23, 2014

Plan Now To Prevent Bract Edge Burn On Poinsettias

Reduce fertilizer and water, and allow your poinsettias to develop slowly during the final four weeks of production to avoid bract edge burn.

Read More

July 11, 2014

Growing Your Crops Above Their Base Temperature

Lowering temperature set points in the greenhouse may help you combat rising heating costs.

Read More