Responsible Industry for a Sound Environment (RISE), a national association representing manufacturers, formulators, and distributors of specialty pesticides and fertilizers, has unveiled an updated logo, only the second in the group’s more than 25-year history.
The refreshed design, which includes a simple yet bold horizon graphic, was created by LePoidevin Marketing, a RISE member located in the greater Milwaukee area, to illustrate the essence of RISE and emphasize its environmental focus on the health and well-being of families, communities, and the specialty pesticide and fertilizer industry.
“There is equity in the RISE name, and we wanted to update our logo to create broader recognition among members, industry professionals, and prospective members,” says Aaron Hobbs, RISE President. “A lot has changed over the years, and the refreshed logo recognizes our history and growth and embodies what the association is working to represent in the future.”
A vibrant color palette and new modern typography were added to energize an already established name, mission, and strategic plan.
The updated logo will be used digitally and in print on the association’s social media channels and website and for future events.