Publication: Greenhouse Grower

Greenhouse Grower Cover March 2014 Jonathan Cude Sedan Floral

Sedan Floral lived and nearly died by its old chain store business model. Jonathan Cude says forgetting everything he knew about the greenhouse business and starting over has the operation growing — and profitable — once again.

If you’re attending the 2014 California Spring Trials, you’ll need to schedule your appointments at each breeder stop. Here is a quick glance at where the map will take you, and the resources you’ll need to get the most out of your trip.

Heucherella, the cross between heuchera and tiarella, is catching on both in the landscape as a groundcover and in containers as a colorful trailing plant. Grow them successfully with these tips.

For the second year, Metrolina Greenhouses turned to consumers to find out what they want in a plant and what they would choose as their top pick. The grower held its second annual Plant Of The Year Contest to determine a new winner for 2014. A group of 53 panelists were given two months to try out 10 different plants, and in the end, vote for their favorite.

Lloyd Traven explains why 80 percent of his team is age 30 and under, how that’s working out for Peace Tree Farm now and where it will lead in the future.

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