November 18, 2016

Customers Expect A Lot From Plants — And From You

In this second article in the Missing Gardener: How To Rebuild Our Customer Base series, learn techniques to show new customers how much they can get out of plants.

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November 15, 2016

Brian Bauman Shares Ideas And Successes From Bauman Farm

Take a visual tour through Bauman Farm & Gardens in Gervais, OR, with input from its general manager.

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November 14, 2016

The Missing Gardener: How To Rebuild Our Customer Base

Today's consumers feel they have no control over the outcome of their gardens, so buying plants is a gamble. Here are some ideas of what you can do about that.

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November 14, 2016

BrazelBerries Brand Gets A New Name: Bushel And Berry

  A few months after Star Roses And Plants bought the berry plants brand from Fall Creek Nursery, it is giving the line a name more likely to appeal to consumers: Bushel and Berry. “Following the purchase of the BrazelBerries program this past May, we asked our Network Growers, garden centers, and consumers for feedback,” says Layci Gragnani, Program Manager of Bushel and Berry. “Enthusiasm was very strong for what Fall Creek had done creating and building the program, but there were naming and packaging improvements we identified. After much discussion and thought, we decided to rename and rebrand the program to Bushel and Berry.” The rebrand includes a new logo, tags, and containers, which will be available at retail in 2017. Star Roses and Plants will also build a new website for the collection, BushelandBerry.com, which will launch in January 2017. Gragnani says one of the goals of the rebrand […]

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November 8, 2016

Filing A Claim On Your Business Insurance Can Hurt Your Bottom Line

Last week, Countryside Gardens, was vandalized. The crime was preceded by a robbery a few months ago. In addition to her concern about the crimes, Countryside's owner, Tish Llaneza, worried about keeping her insurance coverage and possible rate hikes.

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November 8, 2016

Several Plant-Research Breakthroughs Made

Calling all plant geeks! A slew of recent science journal stories are tracking breakthroughs in plant research, from learning plants have temperature sensors similar to their light sensors, to refining our understanding of flower timing, to identifying a gene related to hybrid vigor.

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November 7, 2016

6 Simple Steps On How To Identify New Plant Customers

If you want new customers, then your first step is to identify who they are. Here are common sense steps you can take to identify, then reach out to communities you aren't currently attracting.

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November 3, 2016

Want To Sell More Plants? Just Tell Your Customers Why They Need Them

Understanding and suggesting how modern consumers can use plants is a simple way to sell more of them.

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November 1, 2016

How Can We Make Indoor Gardening More Popular?

Living in smaller spaces has been a trend for several years, with urban centers growing, Baby Boomers downsizing, and young families opting for smaller homes (and smaller mortgages). So why isn't the industry expanding what it means to grow indoors?

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October 31, 2016

How To Make A Profit From Hosting Events

Detroit-based Planterra transforms its greenhouse retail space into a garden oasis, perfect for events, every fall and winter. Its president, Shane Pliska, offers tips on how other plant retailers can make a profit with events.

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October 31, 2016

3 Basics That Will Make Your Store More Welcoming

Many customers shop only once a year. Here are three things you should embrace so your store gives consumers the confidence they need to succeed.

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October 25, 2016

10 Creative Holiday Display Ideas Spied On Pinterest

Looking for fresh display ideas? Take a look at these easy-to-implement ideas we found on Pinterest.

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