August 16, 2016

Products Making Their Summer Debut At Farwest

Heading to Portland to attending Farwest? Then make sure you check out these new products that will be on display!

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Summerwinds Proven Winners display FEATURE

August 16, 2016

Summerwinds Breaks The Price Barrier

In 2012, Summerwinds participated in our 10% Project and raised its priced on three plant brands. What they learned changed the staff culture on plant prices.

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Woman holding vegetable harvest Stock photo FEATURE

August 16, 2016

Gardening Is Enjoying A Sharp Increase, National Garden Survey Shows

There were 6 million more gardeners in 2015, and 5 million of them were 18 to 34 years old.

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Farwest Trade Show Floor

August 8, 2016

What Garden Retailers Need To Know About The 2016 Farwest Show

Farwest continues to strengthen its retail products focus on the show floor to help hard good buyers discover new suppliers and round out product offerings.

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IGC Chicago Trade Show Floor

August 8, 2016

9 Things You Need To Know About IGC Chicago

Before you head to the Windy City for IGC Chicago’s 10th anniversary celebration, be sure to plan ahead for the education, new products, and entertainment that have become hallmarks of the show.

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'Edith's Darling' from Weeks Roses Downton Abbey Garden Rose Collection

August 8, 2016

New Products You Can Check Out At The IGC Show Chicago

We asked suppliers which new products they planned to bring to the Chicago show on August 16 to 18. Here are some of the products you haven't seen yet!

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Plant Pricing

August 6, 2016

Why Don’t We Know More About Pricing Plants?

Preliminary results are in from the industry's first plant pricing survey.

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August 2, 2016

12 Must-See Events At Nursery/Landscape Expo

Heading to Houston to attend the Nursery/Landscape Expo on August 18 to 20? Then make sure you check out these 12 must-see events. First, you should know a little about Nursery/Landscape Expo. The trade show takes place on seven acres of exhibition space and there will be more than 1,000 exhibiting booths. There will also be more than 32 learning sessions and two notable keynote presentations. Stuff You’ll Want To Do New! TNLA Water Smart Innovations. Become Water Smart display on the show floor features the latest water smart conservation products in this new action-packed area. Newcomers Shindig is a fun gathering for first-time attendees and exhibitors to kick-off their EXPO experience, and is free with trade show admission. Attendees get a complimentary drink ticket at the TNLA Honky Tonk Lounge, as well as a behind-the-scenes tour of the trade show. Second Annual Women’s Wine and Tapas Get Together will feature keynote presenter Dan’L […]

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Bundle Pricing sign at Farmington Gardens

August 2, 2016

Pricing Tricks Proven By Research

Although there have been very few studies conducted about plant pricing, pricing in general has been studied in just every imaginable way possible. We’ve sifted through some of the most important studies for you. Most of these you’re already using, but some of the other studies may surprise you. The Magic Of 9 Cents This pricing strategy is one of the most famous. We humans tend to pay a lot more attention to the numbers at the left, but not so much to those on the right. So a $3.99 plant next to a $4.00 plant feels less expensive. And since the right numbers don’t register that much, why in the world wouldn’t you get the most pennies you can? If you price your plants at $3.98 or $3.85, consumers don’t care that deeply that they’re less expensive than $3.99. In fact, studies show they’re more likely to buy plants […]

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New verbena for 2017 from Selecta FEATURE

August 1, 2016

New & Improved: Old-Fashioned Buzzwords Still Motivate Consumers

Connecting with today’s time-starved consumer can be challenging. More things are competing for people’s time, attention and income than ever before. How can you break through all of these distractions to drive sales in your store? The answer may be surprising. It’s simple, it doesn’t cost much in time or money, and the results can contribute significantly to your bottom line. It’s two little words: “new” and “improved.” In a recent Greenhouse Grower column, Dr. Allan Armitage wrote, “’New’ is our lifeline. We had better understand that newness is the horse under our saddle. If it stops moving, so do we.” The idea may seem old-fashioned, but we shouldn’t turn our backs on the power of the words “new” and “improved” in our selling strategies. Even in today’s market, the consumer has a love affair with these important words. Look at Apple, and the platform they’ve built with each next-generation […]

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July 26, 2016

How Your Retail Plant Sales Practices Compare

Editor’s note: Greenhouse Grower RETAILING asked growers and retailers to share their pricing methods in a survey sent out in mid June 2016. Of the 362 responses, 202 arefrom those whose primary business is garden retail. We will be sharing the results of what we learned throughout July, August, and September 2016.   Discounting plants is a finely wielded weapon for plant retailers, Greenhouse Grower RETAILING‘s Plant Pricing Survey shows. It will come as no surprise that just about everyone holds sales at some point (93%). And so it makes sense that some expertise is shown. Take this first graph as an example. The most perishable plants — small annuals and vegetables — are the most likely to be placed on sale. That seems counter-intuitive. Why place the fastest turning inventory on sale? But when we took a closer look, we found that these sales are being used to lure […]

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IGC 2016 Valley Forge Casino Resort

July 25, 2016

New Products You Can See At EIGC

With all exhibitor booths sold out at both EIGC and IGC Chicago, there will be plenty of new products for attendees to check out.

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