December 12, 2016

How To Merchandise Plants With Pantone’s 2017 Color Of The Year

It's great that "Greenery" is Color Of The Year, but how can plant retailers take advantage of a color that most of their products already have? Pantone has an answer for that!

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December 5, 2016

Benary’s Jennifer Calhoun: How We Can Make Plants Essential To Millennials’ Lives

I see one main issue facing our industry in getting more people to buy plants — we assume that the way we used to sell plants is the way millennials will want to buy them. Nothing could be further from the truth. We sell plants in small packs that you plant in a hole in your garden, with a generic label that says “blooms all season.” Millennials don’t have gardens, so they want a plant they can put on their fourth floor apartment balcony, or better yet on a shelf in their living room near a window.  We give them too little information to help them be successful under those circumstances. But what we don’t realize is that if the plant dies, they feel personally responsible for killing another living thing which is so painful that they would prefer not to take the chance a second time. If we sold […]

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December 5, 2016

A Visual Guide To Garden Retail Merchandising

Antje Verstl, a German visual merchandiser who has worked with many high level garden retailers in Europe, has a lot of practical, and inspirational advice on how to transform your plant yard into an exciting place to shop. Take a look at this gallery, and enjoy a visual guide from Verstl. Her book, “Eagle & Frog!,” is now available for purchase by an American market through her website.

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November 29, 2016

How The Industry Is Ensuring Consumer Success With Plants

Greenhouse Grower RETAILING reached out to growers and suppliers for their ideas on how to attract and keep new plant customers. Here's what they had to say about ensuring gardening success.

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November 29, 2016

Heroes To Hives Seeks Veterans For Beekeeping Training

Michigan State University is bringing together two great causes of our times — supporting vets and boosting pollinators — in its new program aimed at teaching professional beekeeping to former soldiers.

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November 21, 2016

How Graf Growers Uses Bridal Fairs And Food Festivals To Find New Customers

If garden retailers want to attract customers who don't think local garden stores relate to their lives, they must meet these consumers where they congregate and prove their store's relevance to their lives.

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November 19, 2016

Woman Power! Cater To Your Most Important Plant Retail Customers With These Insights

With a whopping 84% of lawn and garden sales being made by female shoppers, it's a woman's world when it comes to plant retailing. Here are some pragmatic tips on how your merchandising can cater to this important demographic.

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November 18, 2016

Customers Expect A Lot From Plants — And From You

In this second article in the Missing Gardener: How To Rebuild Our Customer Base series, learn techniques to show new customers how much they can get out of plants.

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November 15, 2016

Brian Bauman Shares Ideas And Successes From Bauman Farm

Take a visual tour through Bauman Farm & Gardens in Gervais, OR, with input from its general manager.

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November 14, 2016

The Missing Gardener: How To Rebuild Our Customer Base

Today's consumers feel they have no control over the outcome of their gardens, so buying plants is a gamble. Here are some ideas of what you can do about that.

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November 14, 2016

BrazelBerries Brand Gets A New Name: Bushel And Berry

  A few months after Star Roses And Plants bought the berry plants brand from Fall Creek Nursery, it is giving the line a name more likely to appeal to consumers: Bushel and Berry. “Following the purchase of the BrazelBerries program this past May, we asked our Network Growers, garden centers, and consumers for feedback,” says Layci Gragnani, Program Manager of Bushel and Berry. “Enthusiasm was very strong for what Fall Creek had done creating and building the program, but there were naming and packaging improvements we identified. After much discussion and thought, we decided to rename and rebrand the program to Bushel and Berry.” The rebrand includes a new logo, tags, and containers, which will be available at retail in 2017. Star Roses and Plants will also build a new website for the collection, BushelandBerry.com, which will launch in January 2017. Gragnani says one of the goals of the rebrand […]

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November 8, 2016

Filing A Claim On Your Business Insurance Can Hurt Your Bottom Line

Last week, Countryside Gardens, was vandalized. The crime was preceded by a robbery a few months ago. In addition to her concern about the crimes, Countryside's owner, Tish Llaneza, worried about keeping her insurance coverage and possible rate hikes.

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