March 23, 2017
Garden Centers of America Unveils Stops on Its Summer Tour in Virginia
Registration for the event, which includes visits to several garden centers each with their own unique highlights, is now open.
March 9, 2017
New Guide on Bee-Friendly Plants Available From Horticultural Research Institute
The guide is designed to help grower-retailers educate and motivate their customers to purchase and plant pollinator-friendly materials.
March 6, 2017
Cool Product Awards from Garden Retailers Announced at TPIE 2017
This year’s Tropical Plant Industry Exhibition (TPIE) once again served as a great spot for the Cool Product Awards, an annual collaboration between TPIE, Florida Nursery Growers and Landscape Association, and The Garden Center Group.
February 21, 2017
Ian Baldwin: 2017 is Off to a Strong Start For Plant Retailers
Many garden retailers are telling garden retail consultant Ian Baldwin that sales and the consumer’s attitude toward spending have been very strong the last two months.
February 17, 2017
Proven Winners Makes Improvements to Its Retailer Certified Training Program for 2017
Understanding the challenges of training new and seasonal staff at independent garden centers, Proven Winners says it is working to equip managers with tools to prepare their employees to better handle customers’ questions and boost their confidence in selling plants this season.
February 14, 2017
Trendsetting Products and Ideas From TPIE 2017
If you're a trend watcher, the 2017 Tropical Plant Exhibition, held in Ft. Lauderdale, FL, on January 18-20, was a can't-miss event. In case you missed it, here are a few highlights of the cool products, trends, and ideas seen at the show.
February 6, 2017
Amazon is Coming to Plant Retail; Here’s What it Means for Growers
Plant e-commerce may finally take off soon. The question is, are you ready?
February 6, 2017
GrowIt! App Now Offers a Listing of Independent Garden Centers
The team behind GrowIt!, the app designed to help connect consumers with plants, has launched a new platform that allows independent garden centers to sign up to be a “Garden Shop,” helping new gardeners and community members find garden centers in their specific areas.
December 20, 2016
Top 10 Things I’ve Learned From The Garden Retail Industry
After covering this industry for close to 20 years, I've picked up a few life lessons along the way.
December 19, 2016
Smart Retail Tech All Garden Retailers Can Use
Your store may be dark for the winter, but it’s never too early to think about the light of spring and opportunities to improve within your store. Take note of how many national retailers are making capital improvements, altering product assortments and brands, employing more part-time staff, trying new promotional tactics, and modifying services including store hours. Are you thinking of making changes to retain your best customers? Are you considering taking control of some operational costs? Is there a dark side to your retail environment? Retail shopping survives today because it has evolved. Retail has morphed into a blend of displays, services, events, category-specific brands, exclusivity, location and, most importantly, customer satisfaction! It’s more than the thrill of the hunt for a great bargain; it’s an experience. Are you striving to offer a “good to great” retail environment that entices today’s consumer to shop your store? Who will spread […]
December 13, 2016
The Industry’s Take: How We Can Win More Customers
Check out these customer winning ideas, which range from smaller, European-type garden to boosting the decorative side of plants to just waiting for Millennials to start buying homes.
December 12, 2016
How To Merchandise Plants With Pantone’s 2017 Color Of The Year
It's great that "Greenery" is Color Of The Year, but how can plant retailers take advantage of a color that most of their products already have? Pantone has an answer for that!
December 5, 2016
Benary’s Jennifer Calhoun: How We Can Make Plants Essential To Millennials’ Lives
I see one main issue facing our industry in getting more people to buy plants — we assume that the way we used to sell plants is the way millennials will want to buy them. Nothing could be further from the truth. We sell plants in small packs that you plant in a hole in your garden, with a generic label that says “blooms all season.” Millennials don’t have gardens, so they want a plant they can put on their fourth floor apartment balcony, or better yet on a shelf in their living room near a window. We give them too little information to help them be successful under those circumstances. But what we don’t realize is that if the plant dies, they feel personally responsible for killing another living thing which is so painful that they would prefer not to take the chance a second time. If we sold […]