April 19, 2013
Wojo’s Greenhouses Increased Nursery Department Profits 64 Percent By Eliminating End Of Season Clearances [10% Project]
Marking down plants at the end of the season is a common practice to clear out old inventory. But do these sales really generate more traffic and sales? Or can garden retailers get away with no discounts? After reading about the 10% Project's pricing study, Joe Lutey, General Manager at Wojo's Greenhouse, Ortonville, Mich., decided to see what would happen if it did not discount plants at the end of the spring season.
April 1, 2013
Boxwood Blight: Quick Facts About This Pest
Boxwood blight was first discovered in Europe in the mid 1990s and is now widespread there. North America escaped confirmed cases until late October 2011. Since that time, it has been found in most East Coast states, Ohio and Oregon, as well as the Canadian provinces of British Columbia, Ontario and Quebec. Cause Boxwood blight is caused by a fungus, Cylindrocladium buxicola. The fungus has also been referred to by two other Latin names, Cylindrocladium pseudonaviculatum or Calonectria pseudonaviculata. Hosts Plant species within the genera buxus, pachysandra and sarcococca have been reported as hosts to this fungus. However, there is limited information about the role pachysandra (spurge) and sarcococca (sweetbox) species play as possible vectors for initiating the disease in boxwood. Although the full host-range of this fungus has not been finalized, it is believed that only plants within the family buxaceae can be infected by the pathogen. Research conducted […]
January 24, 2013
Two New Ways Retailers Make Money From Food Equipment
Can’t afford to install a café in your garden center? Two garden retailers reveal the details on the successful, high-return snack machines that allow them to offer customers tasty treats without breaking the bank. Boulevard Flower Gardens Finds Popcorn Pays When Owner Mark Landa first purchased a kettle corn machine in October 2011, he had no idea it would be such a hit. “We purchased the machine mainly as an addition to our pick-your-own pumpkin operation,” Landa says. “Generally kettle corn, fairs and outdoor activities go together. I wanted something that would be another attraction and moneymaker for the event. It was a big success.” While the machine set Landa back $2,500, it paid for itself in the first month. After the fall festivities, the kettle corn machine was retired until spring. The retailer decided to set the machine out front during the busy season to gauge the response during […]
August 17, 2012
Low Prices Do Not Sell More Plants
We worked with Meister Media Worldwide to learn more about customer behavior when faced with plants that are priced differently from comparable plants nearby. This is a joint effort involving The 10% Project and a study we will be analyzing extensively in a peer-review format later in the year. Before we talk about the results of our study, it’s important to explain a few economic and marketing concepts. Today’s Economic Conditions The Great Recession of 2008 had a major impact on the national floriculture industry due to job losses, home foreclosures, declining consumer confidence, lower business spending and inflationary pressures on some key production inputs. Due to the cumulative impacts of these stressful economic conditions, we find that several of our peers are no longer working in the industry, with some estimates of one in four firms lost as fallout. Of those that have survived, several we have interacted with indicated […]
March 20, 2012
Eye-Tracking Research Uncovers What Garden Center Customers Really See
There has been a lot of press on new technology that can track where people look when given a specific object to study. We wanted to learn how this technology would work in the garden retail setting.