November 7, 2016

6 Simple Steps On How To Identify New Plant Customers

If you want new customers, then your first step is to identify who they are. Here are common sense steps you can take to identify, then reach out to communities you aren't currently attracting.

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November 3, 2016

Want To Sell More Plants? Just Tell Your Customers Why They Need Them

Understanding and suggesting how modern consumers can use plants is a simple way to sell more of them.

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November 1, 2016

How Can We Make Indoor Gardening More Popular?

Living in smaller spaces has been a trend for several years, with urban centers growing, Baby Boomers downsizing, and young families opting for smaller homes (and smaller mortgages). So why isn't the industry expanding what it means to grow indoors?

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October 31, 2016

How To Make A Profit From Hosting Events

Detroit-based Planterra transforms its greenhouse retail space into a garden oasis, perfect for events, every fall and winter. Its president, Shane Pliska, offers tips on how other plant retailers can make a profit with events.

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October 31, 2016

3 Basics That Will Make Your Store More Welcoming

Many customers shop only once a year. Here are three things you should embrace so your store gives consumers the confidence they need to succeed.

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October 25, 2016

10 Creative Holiday Display Ideas Spied On Pinterest

Looking for fresh display ideas? Take a look at these easy-to-implement ideas we found on Pinterest.

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October 24, 2016

Your Favorite Plants From The 2016 Summer Shows

We asked plant retailers which plants were they decided to carry after viewing the 2016 crop. Take a look at what we learned.

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October 18, 2016

The Best Garden Products Retailers Found At This Year’s Shows

We reached out to dozens of plant retailers, asking them to name their favorite products from the summer trade shows. Here’s a slideshow of their non-greengoods picks.  

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October 18, 2016

How To Do Your Own Consumer Research

We talk to Fuel Insight's Doug Sapp about his tips on figuring out how customers really shop your store.

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October 17, 2016

How To Make Your Plant Yard Easier To Shop

Garden retail consultant Robert Hendrickson once observed that merchandisers at garden centers seem to have a bungee cord attached to their belts. They can work freely indoors, but the moment they reach the doors to the outdoor plant sales yard, they’re yanked back inside. That problem doesn’t seem to exist in Europe, as any American plant retailer who has toured their peers overseas can attest. Luckily, a European visual merchandiser who understands how to boost plants sales with effective displays, has written a book designed for non-merchandisers. Antje Verstl’s ‘Eagle & Frog’ is packed with tips and illustrating photos, so readers can clearly understand her advice. After reading her book, I asked Verstl a few questions about her views on plant merchandising and what kind of advice she’d give to American garden retailers. Q. Good visual merchandising can be expensive (labor-wise, and sometimes in materials) and time-consuming. Many retailers feel their staff is too […]

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October 17, 2016

11 Award Winning Annuals You’ll Want On Your Benches Next Spring

All America Selections tests plants in gardens across the country for performance and health. Here are 11 that have made the cut over the past couple of years.

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October 4, 2016

GMG’s Katie Dubow Wins Garden Writers’ Emergent Communicator Award

Katie Dubow, creative director of Garden Media Group, was awared with the Emergent Communicator Honor at The Association of Garden Communicators (GWA) Annual Conference and Expo 2016 in Atlanta. The Emergent Communicator Honor recognizes a professional under the age of 40 who shows exceptional skills, professional ethics and dedication to the GWA mission and values. Dubow will be one of five to receive GWA Honors at its annual awards banquet. “I am humbled to be the first to receive the Emergent Communicator Honor by my friends and colleagues at GWA,” says Dubow. “I am fortunate to work with innovative clients and creative garden writers and to be part of a great legacy and dedicated team at Garden Media.” At Garden Media Group, Dubow  works with some of the most-respected companies in the home and garden industry, manages marketing campaigns for a variety of national clients and continues to build new business […]

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