November 8, 2016
Filing A Claim On Your Business Insurance Can Hurt Your Bottom Line
Last week, Countryside Gardens, was vandalized. The crime was preceded by a robbery a few months ago. In addition to her concern about the crimes, Countryside's owner, Tish Llaneza, worried about keeping her insurance coverage and possible rate hikes.
November 8, 2016
Several Plant-Research Breakthroughs Made
Calling all plant geeks! A slew of recent science journal stories are tracking breakthroughs in plant research, from learning plants have temperature sensors similar to their light sensors, to refining our understanding of flower timing, to identifying a gene related to hybrid vigor.
November 7, 2016
6 Simple Steps On How To Identify New Plant Customers
If you want new customers, then your first step is to identify who they are. Here are common sense steps you can take to identify, then reach out to communities you aren't currently attracting.
November 3, 2016
Want To Sell More Plants? Just Tell Your Customers Why They Need Them
Understanding and suggesting how modern consumers can use plants is a simple way to sell more of them.
November 1, 2016
How Can We Make Indoor Gardening More Popular?
Living in smaller spaces has been a trend for several years, with urban centers growing, Baby Boomers downsizing, and young families opting for smaller homes (and smaller mortgages). So why isn't the industry expanding what it means to grow indoors?
October 25, 2016
10 Creative Holiday Display Ideas Spied On Pinterest
Looking for fresh display ideas? Take a look at these easy-to-implement ideas we found on Pinterest.
October 18, 2016
The Best Garden Products Retailers Found At This Year’s Shows
We reached out to dozens of plant retailers, asking them to name their favorite products from the summer trade shows. Here’s a slideshow of their non-greengoods picks.
October 17, 2016
How To Make Your Plant Yard Easier To Shop
Garden retail consultant Robert Hendrickson once observed that merchandisers at garden centers seem to have a bungee cord attached to their belts. They can work freely indoors, but the moment they reach the doors to the outdoor plant sales yard, they’re yanked back inside. That problem doesn’t seem to exist in Europe, as any American plant retailer who has toured their peers overseas can attest. Luckily, a European visual merchandiser who understands how to boost plants sales with effective displays, has written a book designed for non-merchandisers. Antje Verstl’s ‘Eagle & Frog’ is packed with tips and illustrating photos, so readers can clearly understand her advice. After reading her book, I asked Verstl a few questions about her views on plant merchandising and what kind of advice she’d give to American garden retailers. Q. Good visual merchandising can be expensive (labor-wise, and sometimes in materials) and time-consuming. Many retailers feel their staff is too […]