Smart Signage Ideas From British Columbia Retailers

During the first week of February, a group of farm marketers from across North America gathered in British Columbia to attend a week-long mix of conferences and touring hosted by the farm marketing association, NAFDMA. Included in the tour stops were agritourism locations, vineyards, on-farm markets, farms, and garden centers.

Check out a list of 20 signs you might want to adapt for your own store!


Leave a Reply

More From Retailing...

October 18, 2016

The Best Garden Products Retailers Found At This Year’s Shows

We reached out to dozens of plant retailers, asking them to name their favorite products from the summer trade shows. Here’s a slideshow of their non-greengoods picks.  

Read More

October 18, 2016

How To Do Your Own Consumer Research

We talk to Fuel Insight's Doug Sapp about his tips on figuring out how customers really shop your store.

Read More

October 17, 2016

How To Make Your Plant Yard Easier To Shop

Garden retail consultant Robert Hendrickson once observed that merchandisers at garden centers seem to have a bungee cord attached to their belts. They can work freely indoors, but the moment they reach the doors to the outdoor plant sales yard, they’re yanked back inside. That problem doesn’t seem to exist in Europe, as any American plant retailer who has toured their peers overseas can attest. Luckily, a European visual merchandiser who understands how to boost plants sales with effective displays, has written a book designed for non-merchandisers. Antje Verstl’s ‘Eagle & Frog’ is packed with tips and illustrating photos, so readers can clearly understand her advice. After reading her book, I asked Verstl a few questions about her views on plant merchandising and what kind of advice she’d give to American garden retailers. Q. Good visual merchandising can be expensive (labor-wise, and sometimes in materials) and time-consuming. Many retailers feel their staff is too […]

Read More
[gravityform id="35" title="false" description="false"]