During the first week of February, a group of farm marketers from across North America gathered in British Columbia to attend a week-long mix of conferences and touring hosted by the farm marketing association, NAFDMA. Included in the tour stops were agritourism locations, vineyards, on-farm markets, farms, and garden centers.
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Individual sandwiches chalk signs at Lepp Farm
This would work great for plants, too!
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The Farm House's whole milk
A dairy farm nestled at the foot of the mountains prided itself in the natural way it cares for its animals and the wide array of products it supplies. In a few succinct words, that pride comes through in this simple product sign.
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Sub-siign highlights the biggest selling points for bread at JD Farms
We visited a turkey farm that also had a market store on its land (which was remarkable for having no odor). This mini-sign highlights what most customers would find compelling about the bread being sold.
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Product description sign for bread at JD Farm
After pointing out the main selling points in the sub-sign, JD Farm uses this product description to complete the sale.
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Security camera sign at Minter Country Garden
Theft can be a problem, especially when garden retailers sell gift items and apparel with lots of nooks in the department. Minter Country Garden not only has security customers, it lets its customers know that they are running. This sign straddles that tricky line of warning thieves but not wanting to offend the majority of customers who are honest.
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Product cabinet with positioning signage at Lepp Farm Market
Grower retailers can promote themselves and remind customers that you grow your own plants with a similar sign on their plant benches.
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Plant sign at Minter Country Garden
Minter Country Garden gets right to the emotional payoff for growing snowdrops. It also builds in bundle pricing into its sign, nudging customers to buy more than just one or two plants.
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Plant Sign at Cedar Rim
Cedar Rim also promotes the emotional benefits of its plants, even in its nursery department.
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Natural wood sign holder at Lepp Farm Market
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Mole Control at Minter Country Gardens
This sign, posted to the glass door between the store and the greenhouse, was located adjacent to the plant pharmacy area.
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Hours sign at Hopcott
Take a second look at this straight-forward hours sign. It includes all the holidays it will be closed during the year.
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Dried Pepper Sign at Lepp Farm Market
If you are carrying more than one variety of any genus, explaining how they differ in a sign like this will help customers feel more in control of their choices.
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Digital sign that looks like a chalk board at Hopcott Farms
Chalkboard signs have the right consumer appeal, but they can be a hassle to keep up to date. Hopcott found a way around that by using a monitor and a slide. If you want to change a price or a product, you no longer have to worry about smudging nearby letters and figures.
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Color coded signs at Lepp Farm Market
Lepp Farm Market color codes its signs to let customers know what they grew themselves, what was sourced in British Columbia, what was brought in from the U.S., sourced elsewhere and which products are favorites. Each designation is also pre-printed on the sign.
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BC-Produced Living Herbs At Lepp Farm Market
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Cedar Rim greenhouse department and check out signs
No matter where you are in the store, Cedar Rim makes sure you can find the cash registers.
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Cedar Rim's garden club special
If you have a loyalty club, why not emphasize the benefits to all customers by showing specials available only to members?
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Cedar Rim's exit
Customers reach Cedar Rim's exit before the entrance. It's not an idea layout, but these bold signs help keep customers moving on to the entrance a few yards past these doors.
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Branding at checkout at Hopcott Farm
A number of stores promoted their family's story and their market's products on their POS systems display monitors.
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Individual sandwiches chalk signs at Lepp Farm
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The Farm House's whole milk
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Sub-siign highlights the biggest selling points for bread at JD Farms
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Product description sign for bread at JD Farm
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Security camera sign at Minter Country Garden
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Product cabinet with positioning signage at Lepp Farm Market
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Plant sign at Minter Country Garden
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Plant Sign at Cedar Rim
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Natural wood sign holder at Lepp Farm Market
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Mole Control at Minter Country Gardens
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Hours sign at Hopcott
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Dried Pepper Sign at Lepp Farm Market
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Digital sign that looks like a chalk board at Hopcott Farms
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Color coded signs at Lepp Farm Market
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BC-Produced Living Herbs At Lepp Farm Market
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Cedar Rim greenhouse department and check out signs
February 16, 2016 
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