We all know consumers turn to the internet for ideas for just about everything they do, including gardening. With that in mind, we decided to take a look at what the five most common search terms related to garden ideas would pull up on Pinterest.
“Garden Ideas” was the base of our searching. We then followed the prompts Pinterest offered: Garden Ideas DIY; Garden Ideas For Small Spaces; Garden Ideas Cheap; and Garden Ideas On A Budget.
Some of the ideas we found were spot on and creative. Others offered limited information without clarifying that it was limited, while others might be more difficult than the pins made them seem. You can work with these ideas, either by encouraging customers to try them out and offering make-and-take classes, or by creating a more accurate and helpful idea you share with your customers. Take a page from our own book, and share the Pinterest pin in your newsletter, then spell out what corrections you would make for your climate.
Take a look at what we found in those searches. We’re including the titles of the “above the fold” pins, six in total, that each search returned.
Search Term: Garden Ideas
The most basic search we did turned up surprisingly sophisticated material. It focused on true gardening — composting, planting, and cornmeal as a pre-emergent weed control. Here are the top six stories, all of which were “above the fold,” meaning these stories were all visible without needing to scroll down:
- How to improve your garden soil without a compost heap. This pin linked to a story about which common foods could also be used in the garden, such as egg shells.
- When should I plant? This pin was an attractive guide of the best dates to plant various vegetables. The only problem is that the dates should be different for different parts of the country. For example, it recommends planting cabbage between April 1 and July 15. In much of the south, cabbage is planted in February.
- Cornmeal In Gardens — Using Cornmeal To Kill Ants And Weeds. Finely ground corn gluten is an age-old pre-emergent. This pin uses the more consumer-friendly, if not-quite-accurate term of cornmeal. Like the first article about using everyday items in the garden, this article demonstrates how you can take remove some of the intimidation factor from gardening. But you can do it with effective advice.
- Vegetable Grower’s Cheat Sheet. This is a great infographic that offers a tone of information in an easily accessed format. It includes which vegetables do best in a bed, and which ones in containers. It has a chart that includes spacing between plants, the size of the pot needed, when to plant and harvest and which pests to watch for. This is a British chart (the big give away is calling snow peas “mange tout” and zucchinis “corguettes”).
- 17 Hacks For Your Vegetable Garden. Hacks are huge. The term promises an easy fix for something that seems otherwise intimidating. Facebook is full of “hack” videos about better ways to peel bananas and iron a shirt. This list of hacks (the pin is the image shown here) includes using forks to prevent pets from destroying your plants and using toilet paper as seed tape.
- 15 Gardening Tips and Clever Ideas. These ideas are all across the board, from poking holes in a 2-litter plastic bottle and burying it next to a plant to act as a slow release watering system to the much more difficult instructions on how to build a raised bed from scratch, including adding hoops for cover if needed.