If you want new customers, then your first step is to identify who they are. Here are common sense steps you can take to identify, then reach out to communities you aren’t currently attracting.

Understanding and suggesting how modern consumers can use plants is a simple way to sell more of them.

When our panel of experts (Dr. Charlie Hall, Texas A&M, Dr. Bridget Behe, Michigan State University, Consultants Steve […]

When Greenhouse Grower RETAILING asked plant retailers about their plant pricing techniques, we also asked if they use […]

Greenhouse Grower RETAILING’s pricing survey finds that the most profitable pricing method is used by only 8% of plant retailers.

In 2012, Summerwinds participated in our 10% Project and raised its priced on three plant brands. What they learned changed the staff culture on plant prices.

Preliminary results are in from the industry’s first plant pricing survey.

Editor’s note: Greenhouse Grower RETAILING asked growers and retailers to share their pricing methods in a survey sent […]

We asked garden retailers how they bar code several plant categories. Take a look at our results and learn how in sync are you with your peers.

The green industry has almost no research on plant pricing. With an industry that struggles to survive on slim margins, that’s a problem. This survey is designed to help address the need, and we invite everyone to participate.

Younger garden consumers think it’s important for children to learn how to grow plants, even though they themselves see gardening as a time-consuming and expensive hobby, our latest research shows. This is based on consumer focus groups created by Michigan State University’s Bridget Behe and Greenhouse Grower RETAILING’s Carol Miller to find out how they view their relationship with their yards and plants.

In fall 2015, Dr. Bridget Behe of Michigan State University and Greenhouse Grower RETAILING editor Carol Miller conducted three focus groups of consumers under 50 years old on behalf of Flower Canada. Here is an in depth report on the results.

Growers can ignore some shifts in retail. But when a transformation is underway, it’s time to pay attention.