Retailers often look to their plant suppliers for ideas of how to increase their plants sales with smart marketing plans. The California Spring Trials were packed with great concepts you can pass along to your customers.
Young plant grower EuroAmerican Propagators has found that in shipping plants to its grower customers, necessity is the mother of invention. Two solutions to grower problems are proving successful and may be available to other growers in the future. EuroAmerican highlighted these at its Spring Trials display at the Ventura Botanical Gardens.
This year, HGTV HOME Plant Collection will deliver more than $200 million in plants to the retail marketplace, which includes local garden centers, grocery stores and regional chains like Meijer and Menard’s, but not big box stores.
For the past four years, Vegetalis has presented container vegetable crops at Spring Trials, and while growers and retailers have been excited about Vegetalis’ offerings, there haven’t been enough sales. So this year, the company is working on a few new marketing concepts to bring Vegetalis’ considerable number of container veggies to retailers nationwide.
Veggies were a big feature of the tour at Syngenta Flowers’ California Spring Trials stop, where Greenhouse Grower editors visited Monday. Jeanine Bogard, Syngenta’s business product manager, highlighted four types of veggie gardens that demonstrate how today’s consumers will likely use vegetables.
Greenhouse Grower editors visited Danziger, Golden State Bulb Growers, Benary and Pacific Plug & Liner, some of which hosted other breeders as well, on Day 1 of 2014 California Trials. Find out what they learned about the new introductions and marketing ideas.
Breeders are creating remarkably strong displays full of ideas to promote a love of plants and gardening. Here are some highlights from Spring Trials sites at Danziger, Benary, Golden State Bulb and Pacific Plug & Liner.