Marketing en Espanol speaks to the Hispanic consumer.
The mobile flower ambassador has created Flower Truck Adventures for more consumer interaction.
Do you grow foliage and houseplants? If not, it might be time to consider it. In a recent Today’s Garden Center magazine survey, of those garden retailers who carry houseplants, 54.3 percent report an increase in sales in 2013. Hermann Engelmann Greenhouses reports good news, as well, with a 5 percent increase within the foliage
Each year, each stop at Spring Trials offers exciting new plants and products. There were hundreds of new annual cultivars on display. Take a look at what’s new.
The world of the greenhouse ornamentals producer has changed dramatically since 1983, when Greenhouse Grower magazine published its first issue. Thirty years ago, small growers served independent garden centers with seed-based production of bedding plants. They sold everything they could grow at nice margins and spent much of their time focused on the plants. Today,
Ed Overdevest is working toward a solution for a problem that is a thorn in the side of growers everywhere — thousands of dollars of unused plant tags sitting for years in the tag room. By implementing a plan that includes in-house printing for tags that take more than two years to use up and
Lookingat most of the greenhouse operations in the industry, it may seem like having a long line of growers in the family is a requirement. If so, Greenhouse Grower’s Operation of the Year winners Ken and Leah James of James Greenhouses are breaking the tradition. With hard work, an eye for opportunity and insights from
Water recycling is not a new idea for greenhouse growers; many have done it for ages. But some growers are taking water recycling to a new level with 5-micron filter technology, ozonation and rainwater harvesting. These methods ensure that the water these growers use is the cleanest, most pure water available, allowing them to reduce
When you listen to ornamental growers talk these days, some of them are talking about vegetables. Not plugs or transplants that other people can grow, but actual produce. It turns out that vegetables may not only be good for your waistline — they may be good for your bottom line. As fixed costs continue to
Every year breeders big and small take their show-stopping, conversation-starting, must-see varieties to California for the Spring Trials. In this highly anticipated event, plants are the models in this greenhouse fashion show. Check out the following pages for a color-coordinated sneak preview of the varieties that are sure to be some of 2013’s best. ‘Sombrero