January 5, 2015
Growers Are Successfully Marketing The Benefits Of Plants
Growers who are already marketing plant benefits and gardening as a lifestyle say they think this could be the best angle for the floriculture industry to promote our products.
August 27, 2014
2014 Head Grower Of The Year Ivan Tchakarov: An Enthusiastic Leader
Greenhouse Grower’s 2014 Grower of the Year Ivan Tchakarov accepts challenges, embraces the latest technology and leads his team with a positive attitude.
August 27, 2014
Henry Mast Greenhouses/Masterpiece Flower Company Builds Partnerships That Stand The Test Of Time
Greenhouse Grower’s 2014 Operation of the Year builds long-standing, mutually beneficial customer relationships that last.
June 27, 2014
Gotham Greens Takes Locally Grown Produce To A Whole New Level
Gotham Greens broke the boundaries of agriculture by building the country’s first commercial-scale rooftop greenhouse operation in Brooklyn, N.Y. Now it’s taking that vision further with two more locations and contracts to build in more cities.
October 4, 2013
Costa Farms’ Spanish Language Marketing Efforts Opens New Consumer Segments
Marketing en Espanol speaks to the Hispanic consumer.
October 2, 2013
Rocket Farms Creates Face-To-Face Consumer Demand For Potted Plants
The mobile flower ambassador has created Flower Truck Adventures for more consumer interaction.
August 12, 2013
Hermann Engelmann Greenhouses Reaches Out To Consumers With Merchandising, Web Presence And Social Media
Do you grow foliage and houseplants? If not, it might be time to consider it. In a recent Today’s Garden Center magazine survey, of those garden retailers who carry houseplants, 54.3 percent report an increase in sales in 2013. Hermann Engelmann Greenhouses reports good news, as well, with a 5 percent increase within the foliage segment in the past year. So how does the operation plan to keep the good times rolling? The formula for this grower includes marketing directly to the consumer through in-store materials, a loaded website and an active social media presence. But the message being broadcast through all these media is the same — to inspire the customer to create home décor designs and to educate with plant care tips that will turn timid gardeners into experts. “We want to transition our product from a commodity item to a home décor item,” says Erin Leonard, director […]
June 17, 2013
Hot New Annuals From California Spring Trials 2013
Each year, each stop at Spring Trials offers exciting new plants and products. There were hundreds of new annual cultivars on display. Take a look at what’s new.
December 11, 2012
The State Of The Greenhouse Grower In 2013
The world of the greenhouse ornamentals producer has changed dramatically since 1983, when Greenhouse Grower magazine published its first issue. Thirty years ago, small growers served independent garden centers with seed-based production of bedding plants. They sold everything they could grow at nice margins and spent much of their time focused on the plants. Today, mega growers serve the big boxes with vegetative production of broad crop mixes. Business plans call for zero shrink and razor-thin margins. And the grower spends as much time on the numbers as on the plants. These operations are still serving their original purpose: growing ornamentals for U.S. gardening consumers. But the business is now fundamentally different. So, for this State of the Industry issue, we’re asking the question: Who exactly is the American greenhouse grower in 2013? Changing Makeup Of The Market Much has been made of grower consolidation in recent years. For reasons […]
September 27, 2012
Tackling The Tag Room
Ed Overdevest is working toward a solution for a problem that is a thorn in the side of growers everywhere — thousands of dollars of unused plant tags sitting for years in the tag room. By implementing a plan that includes in-house printing for tags that take more than two years to use up and commercial printing for only high-turnover, high-volume plants, Overdevest is slowly whittling down his tag inventory as well as the carrying costs involved in storing many years’ worth of unused tags. “The cost of in-house printing is pretty significant on a per-unit basis compared with a comparable tag printed commercially,” Overdevest says. “But when you factor in carrying costs, the money invested in tags just sitting there in inventory is pretty significant, and the waste we have in the case of tags that are obsolete is considerable. We also wrestle with relevance issues when tag style […]
September 11, 2012
James Greenhouses: New Perspectives In A Traditional Industry
Looking at most of the greenhouse operations in the industry, it may seem like having a long line of growers in the family is a requirement. If so, Greenhouse Grower’s Operation of the Year winners Ken and Leah James of James Greenhouses are breaking the tradition. With hard work, an eye for opportunity and insights from industry professionals, this young couple has grown a first-generation business from two workers (themselves) in 1998 to 36 dedicated employees today. The Jameses see both the pros and cons of being newcomers. “It’s a challenge. It really is. We just don’t have that depth of experience to draw on. Even though our customers and our suppliers are certainly the best in the world, in my opinion, we just don’t have that innate knowledge of the industry and how things work. We have made some really expensive mistakes along the way,” Ken says. “But on […]
August 2, 2012
Water recycling is not a new idea for greenhouse growers; many have done it for ages. But some growers are taking water recycling to a new level with 5-micron filter technology, ozonation and rainwater harvesting. These methods ensure that the water these growers use is the cleanest, most pure water available, allowing them to reduce pesticide and fungicide use, improve plant health and realize cost savings. And they’re also showing that thanks to rainwater catchment systems, it’s possible to be completely independent of city and ground water. Metrolina Greenhouses’ Quest To Improve Water Quality “Clean water is our number one chemical,” says Abe Van Wingerden of Metrolina Greenhouses in Huntersville, N.C. “Many growers miss that. They test their water quality and use chemicals to mitigate those problems. We do the opposite to reduce chemical usage.” Indeed, the Van Wingerdens have been on a quest to improve their water quality over […]