December 2, 2013

The Continuing Evolution Of Retail

Technology will rapidly transform how retailers engage with their customers, reverberating through everything from the daily process of running a business to plant tags, containers, videos and apps. Retailers will find it less difficult to get out of the office and back into the business of working with plants and people. Improved Point-Of-Sale (POS) Mobile POS systems will soon replace the traditional checkout as smartphones and tablets make it possible for retailers to perform on-the-spot transactions anywhere they have an internet connection. Retailers will find it simpler to keep track of customers’ buying preferences and manage inventory in real time. It will be harder for thieves to access unauthorized funds in the future, thanks to a new security chip placed in credit cards that requires a pin number before completing any transaction. The introduction of mobile wallet technology will also help accelerate customer engagement using interactive coupons, geofencing enhancements and […]

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December 2, 2013

Young Industry Leaders Speak Out On The Next 30 Years

In our first-ever Greenhouse Grower Google Hangout, seven young growers and marketers from different facets of the industry discussed where the floriculture industry is headed, how we can appeal to new generations of consumers and other important demographics, and where and how we should be selling our products over the next 30 years.

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December 2, 2013

Today’s Breeders On Tomorrow’s Plants

One of the future challenges is the continuing need for new and improved crops for the consumer. Make no mistake about it, new crops — and new breeders — are the lifeblood of this industry.

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December 2, 2013

Are Flowers Our Future?

Food has come full circle for the greenhouse industry. But beyond vegetables, herbs and ornamentals, what other crops could the greenhouse of the future hold?

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