Petunia Vista Bubblegum (Proven Winners)

April 20, 2016

Proven Winners Funds Gardening “It Couple,” Names Plant Of The Year For 2017, And Promotes Retail Concepts

Since 1992, Proven Winners has been changing the gardening game, and it’s not stopping now. With new plants, improved series, and interesting retail customers, the brand aims to make planning easier for growers, and make gardening easier and more fun for consumers. At its new 2016 California Spring Trials location at Kirigin Cellars in Gilroy, Proven Winners had the space and a beautiful setting to lay all of its offerings out, from new and improved varieties in annuals, perennials, and shrubs, to marketing and retail programs. Check out the slideshow below for highlights.   Proven Winners Is Flexing Its Marketing Muscle One of the ways Proven Winners is working toward better use of its products and gardening in general, is by supporting the gardening authorities that gardeners of all ages trust on social media. Director of Marketing Marshall Dirks says while searching for influential gardeners, he came across a young […]

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CallaFornia Red

April 19, 2016

Golden State Bulb Company Shows Off New Concepts In Callas

There’s no question that Golden State Bulb Company’s specialty is in breeding virtually any color of Calla Lily, available in about any habit — cut flower, bouquet pot, upright pot type — the list goes on. But now, the bulb specialist is focusing on making calla lilies more accessible to the masses, for use in combination planters and the landscape, with calla six-packs. Calla breeder Peter Beckman showed us the shrunken-down version of these beauties, and they’re certainly perfect for patio pots, planting along paths or at the front of the garden, or en masse for an elegant statement. This presentation makes it easy for consumers to pick up and use callas, without the intimidation they might feel from a bulb crop, says Dr. Allan Armitage.   They’re also versatile for growers to plant in early to mid-February to add to finished containers in the spring, or to sell in […]

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Recoup LED Costs With Help From The USDA And Illumitex

April 19, 2016

Michigan State To Host Horticulture Lighting Symposium In May

Growers and other horticulture experts looking to learn more about lighting should mark their calendars for the eighth annual International Symposium On Light In Horticulture, which will take place May 22-26, 2016, in East Lansing, MI.

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MeisterMedia_com

April 18, 2016

Meister Media Worldwide Introduces New Website

The horticulture world is changing at warp speed. From automation and robotics, to new strategies in pest control, to the rise of vegetable production and the farm-to-table movement, the 2010s has seen dynamic change in our industry. Meister Media Worldwide — publisher of Greenhouse Grower®, Greenhouse Grower TECHNOLOGY™, and Greenhouse Grower RETAILING™ — is leading that change in every brand we produce in order to help cultivate a sustainable world through the power of knowledge. You’ll see that commitment in our new website, MeisterMedia.com, where you now have more information available to you than ever before. Our editors are in the greenhouse and in the field, uncovering the trends, techniques, and technology you need to know. Whether you’re looking for information on ornamentals, or other markets we serve including fruit, vegetables, cotton, precision farming, or crop inputs, you’ll have easy access to the best intel through our company’s 14 brands. You’ll […]

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April 15, 2016

Ernst Benary of America Takes Plant Fashion Week To The California Spring Trial Runway

Ernst Benary of America gave growers a taste of the fashion world during the new variety promenade held during California Spring Trials 2016.

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Delizz Strawberry packaging

April 14, 2016

ABZ Seeds’ Delizz Strawberry Makes Mouths Water At Speedling’s California Spring Trials

Speedling, Inc. hosted Hem Genetics, Thompson & Morgan, ABZ Seeds, Plant Source International, and Vista Farms For California Spring Trials 2016. Here are some of the highlights of the trial.

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Begonia Evi Pink and Evi Bright Pink

April 14, 2016

Westhoff, Beekenkamp, PAC-Elsner And Plug Connection Present New Offerings At Floricultura

Floricultura-Pacifica in Salinas opened its doors to invite California Spring Trials visitors to experience new offerings from European breeders including Westhoff Flowers, Beekenkamp, and PAC-Elsner, as well as California native The Plug Connection. While there, it was interesting to witness the ongoing and highly automated production of orchids, as well as construction of more greenhouse space happening simultaneously. As is tradition, Westhoff Flowers invited its visitors to flag their favorite combos at the entrance, and showed off its unique assortment of annuals, as well as a few concepts. The breeder is working loosely with Florist Holland to show mixes used with Westhoff Flowers — or Westflowers — annuals and Florist gerberas in the center. The combinations are bright and cheerful, and spur a happy reaction in those who have seen them, so it will be interesting to see what happens with this concept going forward. Another new idea is putting together […]

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Verbena Wicked Purple 2017

April 13, 2016

Dr. Allan Armitage Highlights His Favorite Varieties From Dümmen Orange At California Spring Trials

From the explosive color of a new verbena, to the vigor of an upright veronica, Armitage says there’s a lot to like from Dümmen’s new introductions this year.

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April 13, 2016

HGTV Celebrates New Simplified Order Fulfillment And Extended Retail Relationships

The HGTV brand continues to grow, as consumer interest in products associated with the popular home improvement brand increases. Streamlined ordering will help growers improve plant quality and reduce frustration. This year’s big deal at HGTV is its new alliance with young plant grower EuroAmerican Propagators. The partnership allows one-stop-shop ordering for young plants, which will allow growers to receive the plants for containers at the same time, so they can be stuck together, in an HGTV box. Previously, growers would often receive cuttings from multiple locations, at different times, in boxes that didn’t indicate they were from HGTV. This caused growers to not be able to stick cuttings at the same time — a major issue in production, especially for combination plantings. Rolling out to Lowe’s Canada stores, HGTV simulated a mass merchandiser display, to demonstrate how that would look. It’s important to the brand, says representative Maria Zampini, […]

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April 13, 2016

Dümmen Orange Presents Its Impressive Annuals Collection At Edna Valley

Dümmen Orange’s Edna Valley Vineyard location is a favorite California Spring Trials stop for its view, food, and beverage. But this year’s trials in San Luis Obispo also yielded a number of new variety introductions, new combos, branding, and a streamlined distribution and ordering method that will improve communications and reduce headaches for growers and brokers. With two farms in Guatemala and one in El Salvador, the company revealed it will generally assign annuals production to Oro Farms in Guatemala and Las Mercedes in El Salvador, while the perennials and herbs it acquired with the Florexpo acquisition in 2015, and its new succulents program will be produced at its Antigua Flowers facility, formerly owned by Paul Ecke Ranch. This shift was made to accommodate crops’ environmental needs, as well as to simplify ordering and fulfillment, says Tom Costamagna, National Production Manager at Dümmen Orange. There will be some exceptions, depending on […]

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April 12, 2016

EuroAmerican Propagators Brings In-Ground Tests Back To California Spring Trials

EuroAmerican Propagators’ decision to move its California Spring Trials (CAST) location back to its Bonsall headquarters was deemed risky by some, and applauded by others who said they enjoyed seeing the older format of actual trials at the company. The location included in-ground trials and container trials, and included genetics from a number of breeders who submitted them. For the past few years, EuroAmerican has collaborated with Suntory Flowers on a CAST location at the Ventura Botanical Gardens, but this year, the grower opted to hold its own open house back in the San Diego area. Many have gotten used to not traveling as far south, but as of the first day of the open house, Friday, April 8, EuroAmerican had received a number of visitors, despite the rainy and cool conditions. The in-ground trials were meant to simulate real growing conditions with real-life challenges in the garden, compared to […]

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Garvinea Gerbera Sweet Caroline (Florist Holland)

April 12, 2016

Sunny Skies And Beautiful Varieties At GroLink Provide Inspiration At California Spring Trials

At GroLink in Oxnard, CA, on Sunday, the sun finally came out, after a day of pouring rain on Saturday. So the breeders and growers were happy to be outside, and the mood was positive and sunny, matching the weather. This is a massive stop with several breeders displaying on site. Here are the highlights of what we saw at each supplier’s display. Sun-Fire Nurseries T. Jay Higgins was on hand to talk about the new Mandevilla ‘Sun Parasol Apricot,’ an addition to the popular Sun Parasol line with peachy, creamy flowers. This vigorous grower was presented in traditional pots with trellises, but also in gorgeous hanging baskets. That’s more for the independent retailer, Higgins says, as it’s difficult for big box growers to ship, but it certainly makes for a premium item. Next up was Suntory, wearing its heart on its sleeve with the newest addition to its petunia […]

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