Krause Berry Farms Farm To Table Dinner

April 20, 2016

What The Floriculture Industry Can Learn From Farm Marketers (And Vice Versa)

Although we have a lot in common with the produce industry, there is much we can learn from one another.

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Syngenta Pentas

April 20, 2016

Syngenta Flowers Opens Its Perennial Genetics To The Market, And Plans To Change The Future Of Pentas And Geranium Breeding

California Spring Trials 2016 visitors to Syngenta Flowers found the breeder company and its employees happy and excited for the future, in the wake of the announcement of its acquisition by ChemChina. Now Syngenta Flowers is ready to move forward with its breeding efforts in geraniums, pentas, and other crops, and it is opening its perennials offerings to the whole supply chain for a better chance to get those plants to retail.     Syngenta Wants To Revolutionize Geranium Breeding The big news in this year’s trial, says Karl Trellinger, Technical Services Representative at Syngenta, is the change in Syngenta’s breeding efforts in geraniums and pentas. The Calliope geranium series, long considered a premium line in the market, is getting a makeover. Growers have told the breeder that they love the colors available in the Calliope series, but the plants are just too vigorous for smaller containers and combinations. As […]

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Petunia Vista Bubblegum (Proven Winners)

April 20, 2016

Proven Winners Funds Gardening “It Couple,” Names Plant Of The Year For 2017, And Promotes Retail Concepts

Since 1992, Proven Winners has been changing the gardening game, and it’s not stopping now. With new plants, improved series, and interesting retail customers, the brand aims to make planning easier for growers, and make gardening easier and more fun for consumers. At its new 2016 California Spring Trials location at Kirigin Cellars in Gilroy, Proven Winners had the space and a beautiful setting to lay all of its offerings out, from new and improved varieties in annuals, perennials, and shrubs, to marketing and retail programs. Check out the slideshow below for highlights.   Proven Winners Is Flexing Its Marketing Muscle One of the ways Proven Winners is working toward better use of its products and gardening in general, is by supporting the gardening authorities that gardeners of all ages trust on social media. Director of Marketing Marshall Dirks says while searching for influential gardeners, he came across a young […]

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Scaevola 'Purple Haze' (Danziger 2016)

April 19, 2016

Allan Armitage Picks His Favorites From Proven Winners, Danziger, and Syngenta During 2016 California Spring Trials

From “crazy” petunias to container pentas, there was plenty that caught Allan’s eye during the final day of 2016 California Spring Trials.

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CallaFornia Red

April 19, 2016

Golden State Bulb Company Shows Off New Concepts In Callas

There’s no question that Golden State Bulb Company’s specialty is in breeding virtually any color of Calla Lily, available in about any habit — cut flower, bouquet pot, upright pot type — the list goes on. But now, the bulb specialist is focusing on making calla lilies more accessible to the masses, for use in combination planters and the landscape, with calla six-packs. Calla breeder Peter Beckman showed us the shrunken-down version of these beauties, and they’re certainly perfect for patio pots, planting along paths or at the front of the garden, or en masse for an elegant statement. This presentation makes it easy for consumers to pick up and use callas, without the intimidation they might feel from a bulb crop, says Dr. Allan Armitage.   They’re also versatile for growers to plant in early to mid-February to add to finished containers in the spring, or to sell in […]

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Hello sign at Bachmans Idea House FEATURE

April 19, 2016

How Bachman’s Benefits From Its Ideas House

This past weekend, Bachman’s 2016 Spring Ideas House ended, marking the eighth year the Minneapolis-based regional garden store has invited the public in to see a former Bachman family home that now acts as a showcase for creative home and garden decorating. Three times a year, Bachman’s visual merchandisers strip the house, which once housed three generations of Bachmans, and repaint, replant, and redecorate it using items that can be purchased at the garden retail store. The team spends a year pulling together ideas, trends, colors, and so on, and transform the 1920s dwelling for each open house, drawing customers back again and again. Prior to the Ideas House, the management team worried about the long-term implications of having an aging customer base. They wanted to keep current customers happy, but knew they needed to attract younger customers. They tried several different marketing campaigns, and did not see a noticeable change. Then they […]

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Gotham Greens Atrium Style Greenhouse Chicago

April 18, 2016

Gotham Greens CEO Outlines Queens, Chicago Expansion Projects

The hydroponic vegetable producer recently opened its third and fourth rooftop greenhouses, expanding to Chicago and Queens, NY. CEO Viraj Puri told us about some of the challenges and rewards of building greenhouses on rooftops.

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Travis Higginbotham

April 18, 2016

Biocontrols Conference Highlights Critical Role Of Integrated Pest Management

The Biocontrols USA 2016 Conference & Expo highlighted the increasing integration of biological controls as a useful component in your integrated pest management programs.

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Parasitized aphid mummies, ladybird beetle larvae

April 18, 2016

4 Things You Need To Know About Implementing Biological Controls

Biocontrols are useful alternatives to traditional pesticides that provide effective pest control in the greenhouse. Here are four ways to get started successfully.

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April 15, 2016

Pacific Plug & Liner Features Plenty Of New Varieties And Growing Resources During Spring Trials

One of the best-merchandised spots on the California Spring Trials is always Pacific Plug & Liner (PP&L), where the greenhouse is stocked with beautiful plants and displays, and the people are dressed to the nines and graciously ready to help in any way.

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April 15, 2016

American Takii Commemorates 180 Years Of Industry Commitment At California Spring Trials 2016

American Takii, Hilverdakooij, and newcomer HMA Plants show off zombie-zone celosia, new dianthus, and hip succulents.

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Fashion Show At Benary

April 15, 2016

California Spring Trials: Dr. Allan Armitage Notes Emerging Trends From Ernst Benary, HMA, And Other Breeders

Attractive new varieties will draw the eyes of consumers, but innovation and creativity will keep them coming back.

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