How close is AmericanHort to naming its new CEO? The search committee says it is optimistic a name will be announced before Cultivate’16.
SAF strategically promoted five key Facebook posts to expand its reach beyond its followers and prominently featured Women’s Day on its other consumer channels.
Garden retail occupies a gray area between agriculture and straight-forward retail, a position that seems to generate far […]
Platt Hill Nursery has found a way to work several demonstration gardens that get wide exposure to customers and gives them the tools to create the gardens at home.
California Spring Trials (CAST) is coming up, but before you hit the trail, here’s your chance for a […]
This year’s four-day event will feature more than 130 educational sessions and more than 600 exhibitors.
Bioline, a subsidiary of Syngenta, specializes in the production and marketing of biological control agents, and in particular macroorganisms active against insect pests in fruits, vegetables, and flowers.
Has your operation grown in size over the past year? How have you changed your approach to investing […]
Marketing to tech-savvy Millennials means paying attention to their shopping habits and motivations to build relationships that help them connect with gardening.
While Millennials have become the all-important generation among many marketers, there are some important parallels that can be drawn between Millennials and Boomers.
Younger garden consumers think it’s important for children to learn how to grow plants, even though they themselves see gardening as a time-consuming and expensive hobby, our latest research shows. This is based on consumer focus groups created by Michigan State University’s Bridget Behe and Greenhouse Grower RETAILING’s Carol Miller to find out how they view their relationship with their yards and plants.
In his latest column for Greenhouse Grower magazine, Norris says landscape plugs have the potential to pave the way for new perennial varieties and nature-based designs that appeal to consumers’ changing priorities and lifestyles.
Boodley was a long-time professor at Cornell University and a research scientist at Smithers-Oasis. In the 1960s, Boodley and Cornell colleague Raymond Sheldrake developed Cornell Peat-Lite Mix, which revolutionized the greenhouse industry.