December 5, 2017
GROW Summit 2017 Tackles Marketing and Business Management
This year’s think-tank style event brought together leaders from across the green industry to deliberate on topics such as disruptive marketing, cost accounting, and Millennials, to name a few.
December 1, 2017
Kelly Norris On How You Can Sell a New Landscape, With New Plants Included
In his latest column, Kelly Norris says programs like Plant Select deliberately set out to change the market demand for a different palette of plants. Their success should serve as an example for how to authentically connect the gardening experience of a particular region with the supply chain.
November 29, 2017
2017 Michigan State University Field Trials Results
Check out the 2017 field trial results for Michigan State University in East Lansing, MI.
November 27, 2017
Why It’s Important to Get to Know Consumers at the Ground Level
One way to learn about consumer behavior is to get boots on the ground and engage with them.
November 24, 2017
How RFID Technology Can Help With Plant Cart Tracking
One of the biggest hassles in the greenhouse is keeping track of all those shipping carts. Improved RFID technology for cart tracking may be one solution to help keep profit losses due to lost or damaged carts at a minimum.
November 23, 2017
Climate Screens Offer Both Form and Functional Benefits
Svensson’s new line of Deco Harmony screens is designed to create better growing conditions for plants on display at retail, while enhancing the customer experience.
November 22, 2017
Growers Showing Renewed Interest in Specialty Cut Flowers
At the brink of its 30th anniversary, the Association of Specialty Cut Flower Growers is connecting a diverse and growing group of members dedicated to producing and marketing cut flowers.
November 14, 2017
Garden-Retailers Pick Their Favorite Products From The Landscape Show
Grower-retailers have once again named their favorite new products, this time as part of the Cool Product Awards at The Landscape Show 2017 in Orlando, FL. Awards were presented to 12 companies, representing 14 products.
November 13, 2017
International Growing Media Symposium Comes to the U.S.
This International Symposium, with representatives from 21 countries, covered new market opportunities, generated innovative ideas, and offered first-hand information to more than 150 attendees.
November 8, 2017
How Young’s Plant Farm Uses Its Trial Gardens to Engage Consumers
The purpose of the trial gardens is to ensure that Young’s is consistently bringing the right product to the marketplace, so consumers will continue to be successful.
November 6, 2017
Metrolina Shows Off Its Summer Best During Southern Garden Tour
This summer’s Southern grower trials experienced unseasonably cool weather, but the plants still thrived. Consumer panels topped off the week, providing valuable insight for suppliers, growers, and their retail customers.