August 2, 2016
Pricing Tricks Proven By Research
Although there have been very few studies conducted about plant pricing, pricing in general has been studied in just every imaginable way possible. We’ve sifted through some of the most important studies for you. Most of these you’re already using, but some of the other studies may surprise you. The Magic Of 9 Cents This pricing strategy is one of the most famous. We humans tend to pay a lot more attention to the numbers at the left, but not so much to those on the right. So a $3.99 plant next to a $4.00 plant feels less expensive. And since the right numbers don’t register that much, why in the world wouldn’t you get the most pennies you can? If you price your plants at $3.98 or $3.85, consumers don’t care that deeply that they’re less expensive than $3.99. In fact, studies show they’re more likely to buy plants […]
July 31, 2016
Automation Saves Labor And Space At Floricultura Pacific
This Salinas, CA, orchid grower brings plants to its workers through automation that saves valuable time and takes full advantage of available growing space.
July 26, 2016
How Your Retail Plant Sales Practices Compare
Editor’s note: Greenhouse Grower RETAILING asked growers and retailers to share their pricing methods in a survey sent out in mid June 2016. Of the 362 responses, 202 arefrom those whose primary business is garden retail. We will be sharing the results of what we learned throughout July, August, and September 2016. Discounting plants is a finely wielded weapon for plant retailers, Greenhouse Grower RETAILING‘s Plant Pricing Survey shows. It will come as no surprise that just about everyone holds sales at some point (93%). And so it makes sense that some expertise is shown. Take this first graph as an example. The most perishable plants — small annuals and vegetables — are the most likely to be placed on sale. That seems counter-intuitive. Why place the fastest turning inventory on sale? But when we took a closer look, we found that these sales are being used to lure […]
July 25, 2016
How You Can Stop Aphids By Understanding Their Interactions With Plants
Knowing which aphids target which crops and how aphids colonize and move on plants goes a long way toward setting up an effective management plan.
July 20, 2016
Research And Commercialization Unite At The New Vineland Greenhouse Technology Centre
The new, pre-scale commercial greenhouse facility at Vineland Research and Innovation Centre in Vineland Station, ON, will help accelerate the commercialization of innovative technologies and products coming out of research.
July 19, 2016
Top 100 Growers Talk Labor, Automation, And Sustainability
More than 60 growers got up with the sun at Cultivate’16 to hear a four-person panel discuss hot topics such as labor, automation, and sustainability at Greenhouse Grower’s Top 100 Growers Breakfast, sponsored by BASF.
July 19, 2016
Town Hall Panel At Cultivate Focuses On Selling To A New Generation Of Consumers
Why are we still trying to sell our products in the 21st century using a model straight out of the 1980s? This was the main question raised during the annual Town Hall panel discussion that took place at Cultivate’16.
July 19, 2016
Are You Bar Coding Your Plants Like Other Garden Retailers?
We asked garden retailers how they bar code several plant categories. Take a look at our results and learn how in sync are you with your peers.
July 18, 2016
Lloyd Traven Sees The Future Of Horticulture Through Precision Technology
The potential applications of developing precision technologies for greenhouse production will change the way we grow in the near future, Traven says.
July 13, 2016
“Seed Meets Technology” Event In The Netherlands Slated For Late September
The third annual “Seed Meets Technology” event will feature vegetable trials, technology and innovation in action, and classes covering seed enhancements, hydroponics, and more.