Heiner Lieth designed the “Flower Power: The Application of the Art and Science of the Beauty and Perfection of Flowers” course at University of California, Davis, to teach college students how to use flowers to their advantage. Now a wildly popular course with more than 350 students, Lieth shares what he has learned from his students in “Flower Power.”
Communicating the health benefits of plants is an effective way to market to younger generations.
Certain demographics could really impact the floriculture industry if we market to them effectively.
Generation Z, the age group beyond Generation Y, is said to be kids born between 1995 and 2009. Check out what our young leaders’ position on how our industry can appeal to kids now to build interest and awareness in our products.
Find out what the industry’s young leaders think about how gardeners will evolve over the next 30 years.
In our first-ever Greenhouse Grower Google Hangout, seven young growers and marketers from different facets of the industry discussed where the floriculture industry is headed, how we can appeal to new generations of consumers and other important demographics, and where and how we should be selling our products over the next 30 years.