July 28, 2014
How Gen X & Y Horticulturists Will Change The Industry [Opinion]
Seek out young professionals in the industry and in your operation to develop new ways to do business, improve communication and address consumers. How have you cultivated ideas from younger generations?
May 2, 2014
Students At The University Of California, Davis, Are Eager To Learn About And Buy Flowers
Heiner Lieth designed the "Flower Power: The Application of the Art and Science of the Beauty and Perfection of Flowers" course at University of California, Davis, to teach college students how to use flowers to their advantage. Now a wildly popular course with more than 350 students, Lieth shares what he has learned from his students in "Flower Power."
December 6, 2013
Consumer Culture And Lifestyle Demographics To Watch, According To Young Industry Leaders
Certain demographics could really impact the floriculture industry if we market to them effectively.
December 6, 2013
Marketing To Generation Z: Young Industry Leaders Share Their Ideas
Generation Z, the age group beyond Generation Y, is said to be kids born between 1995 and 2009. Check out what our young leaders' position on how our industry can appeal to kids now to build interest and awareness in our products.
December 3, 2013
Young Leaders Panel Discusses The Reinvented Gardener
Find out what the industry's young leaders think about how gardeners will evolve over the next 30 years.
December 2, 2013
Young Industry Leaders Speak Out On The Next 30 Years
In our first-ever Greenhouse Grower Google Hangout, seven young growers and marketers from different facets of the industry discussed where the floriculture industry is headed, how we can appeal to new generations of consumers and other important demographics, and where and how we should be selling our products over the next 30 years.