December 6, 2013

Consumer Culture And Lifestyle Demographics To Watch, According To Young Industry Leaders

Certain demographics could really impact the floriculture industry if we market to them effectively.

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December 6, 2013

Marketing To Generation Z: Young Industry Leaders Share Their Ideas

Generation Z, the age group beyond Generation Y, is said to be kids born between 1995 and 2009. Check out what our young leaders' position on how our industry can appeal to kids now to build interest and awareness in our products.

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December 3, 2013

Young Leaders Panel Discusses The Reinvented Gardener

Find out what the industry's young leaders think about how gardeners will evolve over the next 30 years.

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December 2, 2013

Young Industry Leaders Speak Out On The Next 30 Years

In our first-ever Greenhouse Grower Google Hangout, seven young growers and marketers from different facets of the industry discussed where the floriculture industry is headed, how we can appeal to new generations of consumers and other important demographics, and where and how we should be selling our products over the next 30 years.

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