Members of the Millennial generation aren’t buying cars and houses the way their parents did, and according to a recent article from The Atlantic titled “The Cheapest Generation,” it might be more than an effect of a bad economy. So what does this mean for horticulture? Industry members weigh in.
Garry Grueber of Cultivaris and Global Breadfruit says the horticulture industry must evolve to help solve the problems of world hunger and food insecurity.
Thanks to Ball Horticultural Co.’s Mason Day and Seth Reed, gardeners can now share photos of their plants, interact with other growers and learn about what grows best in their area with the duos new app, GrowIt!
Sedan Floral lived and nearly died by its old chain store business model. Jonathan Cude says forgetting everything he knew about the greenhouse business and starting over has the operation growing — and profitable — once again.
The inaugural Richard T. Meister Scholarship was awarded to Jared Barnes during his Ph.D. candidacy at North Carolina State University, where he focused on quantifying factors that affect soilless substrate pH.
The December 2013 issue of Greenhouse Grower is all about change. Change for you and your greenhouse business and for our industry as a whole. Some changes will be no-brainers. Some will be hard. Some will take a lot of imagination and creativity. But they’re all changes for the better.
As an industry, we must change the mindsets of our existing and potential customers. We also need to do some rethinking of our own. That was the prevailing message of Greenhouse Grower’s second GROW Summit.
![Sedan Floral Reinvents Its Customer Base And Its Business [Slideshow]](https://www.greenhousegrower.com/wp-content/uploads/2014/02/1-Sedan-Floral-sign-300x169.jpg)
![Change And The Next 30 Years Of The Greenhouse Industry [Opinion]](https://www.greenhousegrower.com/wp-content/uploads/2013/12/Robin-and-Laura-Cutout_web-300x169.jpg)
