September 7, 2010

Home Depot’s New Garden Center Model?

Home Depot will be selling Christmas trees come this November and assorted floral products this spring as it debuts its outside seasonal garden shop, providing all permits are obtained on schedule. The Cape Cod Commission has already approved the plan. Officials from the store appeared before the town’s site plan review board last week to display artist renditions and schematic drawings of the proposed 9,900-square foot incursion into the parking lot. The garden shop will be enclosed by a removable 6-foot-high fence with direct access and egress from the parking lot via a checkout area located under a tent. There will not be access to the store from inside the garden shop. Learn more about the seasonal shop from The Barnstable Patriot.  

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July 22, 2010

Perspective: Don Blume, The Home Depot

Lawn and garden continues to be a hot growth category for The Home Depot, which has nearly 2,000 stores in the United States and Canada. Divisional Merchandise Manager Don Blume has been at the helm directing live goods sales for the last five years. He works closely with a dozen merchants who are in the trenches with growers and store managers executing programs each season. Prior to coming to Home Depot, Blume worked for another large retailer, Kmart, for 28 years–14 years in the stores and then 14 years in the buying office. Seven of those years were in plant sales. In this exclusive interview, Blume shares the strides growers and the stores have made and what’s next. GG: How have the last five years been a transformation in how growers are working with The Home Depot? DB: Growers are utilizing our point of sale data more today than years […]

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June 29, 2010

VIVA!: 2010 Marketer Of The Year Award Winner

Greenhouse Grower will present its Marketer of the Year award to The Home Depot and Floragem for their successful reinvention and repositioning of the VIVA! brand. Together, the companies have worked with the supply chain to develop a model that rewards innovation in breeding and packaging while delighting consumers at retail. This will be the first time we present our marketing award to a large retailer. Past honorees have been breeders, growers and grower consortiums, as well as industry organizations that promote top-performing varieties (All-America Selections) and even causes (Plant For The Cure). VIVA! is a Home Depot brand that is supported by Floragem, a marketing and product development company founded by Ken and Deena Altman of Altman Plants in Vista, Calif. While the VIVA! brand is exclusive to Home Depot, Floragem is focused on creating new live goods products and coordinating the supply chain to ensure offerings are successful […]

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May 18, 2010

Montgomery Retail Report: New York

Marketing consultant Jerry Montgomery visited 109 retail garden center locations in the New York area around Mother’s Day. Below is his New York regional retail report: The weather was really erratic over the five days touring retailers on Long Island and the boroughs of New York City, Northern New Jersey and suburbs north of New York up to Norwalk, Conn.–making for a very interesting tour. The weather was fairly nice until Mother’s Day (May 9) when the wind reached up to 50 miles per hour, but it was surprising how much traffic was in the stores. There is no doubt the consumer wants to buy green goods, as I witnessed great traffic flow in most retail locations on the 6th (Thursday), 7th (Friday) and 8th (Saturday). Edibles, of course, were one category that stood out, as evidenced by the number of shopping carts containing vegetables and herbs. This has to […]

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