Two things were clear from the results of Greenhouse Grower’s 2014 State Of The Industry Survey: Growers are aware of the potential problems facing the industry and their businesses. And based on their plans for the upcoming year, they’re prepared to overcome those issues.
The best way to predict the future is to invent it, says Greater Des Moines Botanical Garden’s Kelly Norris. He says he believes in the power of our industry to plant the world a more beautiful place, to influence people to grow sustainable food and to make conscientious decisions about how they engage with our environment.
Growers can no longer rely on the quality of their crops to speak for them. Consultant Jerry Montgomery shares his thoughts on the operations taht understand that an amalgamation of all the business disciplines — including marketing — is necessary to grow and prosper.