Kristine Lonergan, Garden State Growers

March 7, 2016

How To Make Your Brand Connect With Millennials

Marketing to tech-savvy Millennials means paying attention to their shopping habits and motivations to build relationships that help them connect with gardening.

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Uber provides value to consumers by making their lives better

March 6, 2016

How To Market To Both Millennials And Boomers

While Millennials have become the all-important generation among many marketers, there are some important parallels that can be drawn between Millennials and Boomers.

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February 26, 2016

How To Recruit Loyal Customers With Facebook

Facebook is a powerful engagement tool that when used effectively can help you attract and retain faithful customers.

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Petunia ‘Sanguna Radiant Blue’ (Syngenta Flowers)

October 16, 2015

USDA Fruit And Vegetable Program Changes Name To The Specialty Crops Program

The name change brings ornamentals, as well as other crops such as Christmas trees, under the umbrella of USDA’s Agricultural Marketing Service.

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Feature image The 2015 Perennial Plant Of The Year, Geranium x cantabrigiense ‘Biokovo.’

June 27, 2015

Perennial Plant Association Wins The 2015 Excellence In Marketing Award

With its emphasis on education and its Perennial Plant Of The Year program, the Perennial Plant Association boosted the popularity of perennials and helped make it the vital category it is.

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January 20, 2014

America In Bloom Spreads The Word About The Benefits Of Plants [Opinion]

Beautification efforts through America In Bloom benefit communities through environmental services, economic paybacks and health and well-being enhancements -- and they also benefit our industry.

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