June 25, 2017
Consumers Revel in Gardening at Metrolina Greenhouses’ Dig & Swig Events
Metrolina wanted to promote plants, gardening, and creating a sense of community, so it decided to host Dig & Swig events at a local brewery.
July 7, 2017
New Marketing and Retail Display Ideas to Boost Your Plant Sales
Innovative marketing displays and retail concepts at California Spring Trials 2017, inspired by popular consumer trends and the need to encourage consumer success, overflowed with exciting new ways to promote plants.
May 4, 2017
A Unique Marketing Campaign: Endless Summer Partners With Streaming Music Service Pandora
Consumers can tune into the “Artists Rebloomed” station on Pandora to find hit songs from musical artists who have “rebloomed” and reinvented themselves throughout the years.
March 25, 2017
What Marketing Approach Can Attracts the Most Customers to Your Greenhouse?
Inc.com surveyed more than a thousand customers to find out which marketing strategies worked best to entice them to try out a new business
March 16, 2017
How Brand Enthusiasts Can Be Your Most Loyal Customers
A marketing expert shares three core principles that direct-to-consumer companies can follow to create brand enthusiasts.
February 17, 2017
How to Keep Customers Coming Back With Top-Notch Service
A recent article on Forbes.com outlines seven ways organizations can take their customer service from good to great and beyond.
February 6, 2017
Amazon is Coming to Plant Retail; Here’s What it Means for Growers
Plant e-commerce may finally take off soon. The question is, are you ready?
November 3, 2016
Want To Sell More Plants? Just Tell Your Customers Why They Need Them
Understanding and suggesting how modern consumers can use plants is a simple way to sell more of them.
October 7, 2016
Two Leading Plant Breeders Aim To Enhance Customer Experience
Danziger has unveiled a new logo and marketing message inviting its customers to be innovative, while Darwin Perennials updated its website to make it mobile friendly with enhanced navigation.
July 19, 2016
Town Hall Panel At Cultivate Focuses On Selling To A New Generation Of Consumers
Why are we still trying to sell our products in the 21st century using a model straight out of the 1980s? This was the main question raised during the annual Town Hall panel discussion that took place at Cultivate’16.
July 6, 2016
The Grower’s Exchange Unlocks The Secret to E-Commerce
In the Internet era, Briscoe and Kenan White knew they had to adapt or die and specialize to survive. Here’s how they took The Grower’s Exchange online.
May 28, 2016
10 Creative Marketing Ideas From 2016 California Spring Trials (Photo Gallery)
Grower-retailers often look to breeders for ideas on how to increase plant sales with smart marketing plans. The California Spring Trials were filled with great concepts to reach customers.
April 12, 2016
Costa Farms Targets Consumers With New Container Gardening E-Book
The electronic book offers tips on container selection, design, and plant care for millennials looking to grow in small spaces.