Bailey Endless Summer Pandora Station

May 4, 2017

A Unique Marketing Campaign: Endless Summer Partners With Streaming Music Service Pandora

Consumers can tune into the “Artists Rebloomed” station on Pandora to find hit songs from musical artists who have “rebloomed” and reinvented themselves throughout the years.

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If your Wi-Fi is truly secure, your staff can help customers on the sales floor starting today

March 25, 2017

What Marketing Approach Can Attracts the Most Customers to Your Greenhouse?

Inc.com surveyed more than a thousand customers to find out which marketing strategies worked best to entice them to try out a new business

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Greenhouse Loyal Customer

March 16, 2017

How Brand Enthusiasts Can Be Your Most Loyal Customers

A marketing expert shares three core principles that direct-to-consumer companies can follow to create brand enthusiasts.

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February 17, 2017

How to Keep Customers Coming Back With Top-Notch Service

A recent article on Forbes.com outlines seven ways organizations can take their customer service from good to great and beyond.

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Plant in box for Amazon feature image

February 6, 2017

Amazon is Coming to Plant Retail; Here’s What it Means for Growers

Plant e-commerce may finally take off soon. The question is, are you ready?

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lawn-care

November 3, 2016

Want To Sell More Plants? Just Tell Your Customers Why They Need Them

Understanding and suggesting how modern consumers can use plants is a simple way to sell more of them.

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danziger-new-logo

October 7, 2016

Two Leading Plant Breeders Aim To Enhance Customer Experience

Danziger has unveiled a new logo and marketing message inviting its customers to be innovative, while Darwin Perennials updated its website to make it mobile friendly with enhanced navigation.

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customer-base

September 21, 2016

6 Creative Ways To Expand Your Business

Marketing experts offer tips to help you catch the attention of new customers and grow your business.

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Dual Income No Kids (DINK) Young Couple

September 16, 2016

What You Need To Know About DINKs

DINKs (Dual Income, No Kids) are quickly becoming one of the fastest-growing demographics that marketers are targeting.

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Cultivate 2016 Town Hall Panel

July 19, 2016

Town Hall Panel At Cultivate Focuses On Selling To A New Generation Of Consumers

Why are we still trying to sell our products in the 21st century using a model straight out of the 1980s? This was the main question raised during the annual Town Hall panel discussion that took place at Cultivate’16.

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Briscoe White, Growers Exchange

July 6, 2016

The Grower’s Exchange Unlocks The Secret to E-Commerce

In the Internet era, Briscoe and Kenan White knew they had to adapt or die and specialize to survive. Here’s how they took The Grower’s Exchange online.

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Sakata Birthday Cake Feature

May 28, 2016

10 Creative Marketing Ideas From 2016 California Spring Trials (Photo Gallery)

Grower-retailers often look to breeders for ideas on how to increase plant sales with smart marketing plans. The California Spring Trials were filled with great concepts to reach customers.

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