Dual Income No Kids (DINK) Young Couple

September 16, 2016

What You Need To Know About DINKs

DINKs (Dual Income, No Kids) are quickly becoming one of the fastest-growing demographics that marketers are targeting.

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Cultivate 2016 Town Hall Panel

July 19, 2016

Town Hall Panel At Cultivate Focuses On Selling To A New Generation Of Consumers

Why are we still trying to sell our products in the 21st century using a model straight out of the 1980s? This was the main question raised during the annual Town Hall panel discussion that took place at Cultivate’16.

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Briscoe White, Growers Exchange

July 6, 2016

The Grower’s Exchange Unlocks The Secret to E-Commerce

In the Internet era, Briscoe and Kenan White knew they had to adapt or die and specialize to survive. Here’s how they took The Grower’s Exchange online.

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Sakata Birthday Cake Feature

May 28, 2016

10 Creative Marketing Ideas From 2016 California Spring Trials (Photo Gallery)

Grower-retailers often look to breeders for ideas on how to increase plant sales with smart marketing plans. The California Spring Trials were filled with great concepts to reach customers.

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April 27, 2016

Use Your Data To Make Smarter Marketing Decisions

Learn which marketing metrics are important to your business, measure successes, and learn where changes are needed.

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Costa Farms Container Ideas E-Book

April 12, 2016

Costa Farms Targets Consumers With New Container Gardening E-Book

The electronic book offers tips on container selection, design, and plant care for millennials looking to grow in small spaces.

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An Edible Evening At Stephen F Austin

April 11, 2016

How The Greenhouse Industry Can Propagate Gardeners The Same Way It Propagates Plants

Jared Barnes at Stephen F. Austin University says we are the experts at propagating plants. That’s knowledge we can put to good use to envision how to attract new gardeners and future horticulturists to the industry.

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Suzanne McKee

March 18, 2016

4 Pitfalls To Avoid With Responsive Web Design

When implementing responsive design on your website, sidestep these common problems with some advance planning.

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kendall farms

March 12, 2016

3 Grower Brands That Give Customers What They Want

With product information, reviews, and price comparisons at their fingertips, Millennials are turning to brands that can offer maximum convenience at the lowest cost.

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Kristine Lonergan, Garden State Growers

March 7, 2016

How To Make Your Brand Connect With Millennials

Marketing to tech-savvy Millennials means paying attention to their shopping habits and motivations to build relationships that help them connect with gardening.

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Uber provides value to consumers by making their lives better

March 6, 2016

How To Market To Both Millennials And Boomers

While Millennials have become the all-important generation among many marketers, there are some important parallels that can be drawn between Millennials and Boomers.

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February 26, 2016

How To Recruit Loyal Customers With Facebook

Facebook is a powerful engagement tool that when used effectively can help you attract and retain faithful customers.

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