March 22, 2018
Why Your Efforts to Sell Plants Fall Short and What You Can Do About It
It’s time to look at outside industries for ideas and inspiration on what we can do to operate more efficiently in today’s economy.
March 1, 2018
Terra Nova Nurseries Unveils Updated Website With Enhanced Features
Key features of the updated website include streamlined navigation, aesthetic design, and a more engaging user experience with enhanced search options.
February 6, 2018
20 Trends That Dominated at TPIE
If you're looking to stay on top of the current trends to stay ahead of the competition and increase value to your clients by helping them stay at the forefront of their industry, check out some of the new products and ideas we saw trending at TPIE this year.
January 22, 2018
Don’t Miss Opportunities to Market Your Biocontrol Program
Our industry can do a better job of spreading the word to customers and the public about how we’re using biopesticides and other biocontrols.
September 5, 2017
14 Consumer Gardening Trends That Have Stood the Test of Time
In early September, the Garden Media Group will unveil its 2018 Garden Trends report. To whet your appetite, here’s a look back at several trends that remain relevant today.
August 15, 2017
Why Consumers May Be More Interested in Plants Than You Think
A visit to a local lavender event is a reminder that when you tap into something consumers are excited about and want to experience, the reward can be long-lasting,
July 7, 2017
New Marketing and Retail Display Ideas to Boost Your Plant Sales
Innovative marketing displays and retail concepts at California Spring Trials 2017, inspired by popular consumer trends and the need to encourage consumer success, overflowed with exciting new ways to promote plants.
June 25, 2017
Consumers Revel in Gardening at Metrolina Greenhouses’ Dig & Swig Events
Metrolina wanted to promote plants, gardening, and creating a sense of community, so it decided to host Dig & Swig events at a local brewery.
May 4, 2017
A Unique Marketing Campaign: Endless Summer Partners With Streaming Music Service Pandora
Consumers can tune into the “Artists Rebloomed” station on Pandora to find hit songs from musical artists who have “rebloomed” and reinvented themselves throughout the years.
March 25, 2017
What Marketing Approach Can Attracts the Most Customers to Your Greenhouse?
Inc.com surveyed more than a thousand customers to find out which marketing strategies worked best to entice them to try out a new business
March 16, 2017
How Brand Enthusiasts Can Be Your Most Loyal Customers
A marketing expert shares three core principles that direct-to-consumer companies can follow to create brand enthusiasts.
February 17, 2017
How to Keep Customers Coming Back With Top-Notch Service
A recent article on Forbes.com outlines seven ways organizations can take their customer service from good to great and beyond.
February 6, 2017
Amazon is Coming to Plant Retail; Here’s What it Means for Growers
Plant e-commerce may finally take off soon. The question is, are you ready?
November 3, 2016
Want To Sell More Plants? Just Tell Your Customers Why They Need Them
Understanding and suggesting how modern consumers can use plants is a simple way to sell more of them.
October 7, 2016
Two Leading Plant Breeders Aim To Enhance Customer Experience
Danziger has unveiled a new logo and marketing message inviting its customers to be innovative, while Darwin Perennials updated its website to make it mobile friendly with enhanced navigation.