Container Gardening

September 5, 2017

14 Consumer Gardening Trends That Have Stood the Test of Time

In early September, the Garden Media Group will unveil its 2018 Garden Trends report. To whet your appetite, here’s a look back at several trends that remain relevant today.

Read More
Laura Drotleff

August 15, 2017

Why Consumers May Be More Interested in Plants Than You Think

A visit to a local lavender event is a reminder that when you tap into something consumers are excited about and want to experience, the reward can be long-lasting,

Read More
Hort Couture Farm to Table Display

July 7, 2017

New Marketing and Retail Display Ideas to Boost Your Plant Sales

Innovative marketing displays and retail concepts at California Spring Trials 2017, inspired by popular consumer trends and the need to encourage consumer success, overflowed with exciting new ways to promote plants.

Read More
Metrolina Greenhouses Dig and Swig Event

June 25, 2017

Consumers Revel in Gardening at Metrolina Greenhouses’ Dig & Swig Events

Metrolina wanted to promote plants, gardening, and creating a sense of community, so it decided to host Dig & Swig events at a local brewery.

Read More

May 23, 2017

6 Simple Ways to Acquire New Customers

Even the most successful brands need new customers if they want to grow their business, or stay profitable.

Read More
Bailey Endless Summer Pandora Station

May 4, 2017

A Unique Marketing Campaign: Endless Summer Partners With Streaming Music Service Pandora

Consumers can tune into the “Artists Rebloomed” station on Pandora to find hit songs from musical artists who have “rebloomed” and reinvented themselves throughout the years.

Read More
If your Wi-Fi is truly secure, your staff can help customers on the sales floor starting today

March 25, 2017

What Marketing Approach Can Attracts the Most Customers to Your Greenhouse?

Inc.com surveyed more than a thousand customers to find out which marketing strategies worked best to entice them to try out a new business

Read More
Greenhouse Loyal Customer

March 16, 2017

How Brand Enthusiasts Can Be Your Most Loyal Customers

A marketing expert shares three core principles that direct-to-consumer companies can follow to create brand enthusiasts.

Read More

February 17, 2017

How to Keep Customers Coming Back With Top-Notch Service

A recent article on Forbes.com outlines seven ways organizations can take their customer service from good to great and beyond.

Read More
Plant in box for Amazon feature image

February 6, 2017

Amazon is Coming to Plant Retail; Here’s What it Means for Growers

Plant e-commerce may finally take off soon. The question is, are you ready?

Read More
lawn-care

November 3, 2016

Want To Sell More Plants? Just Tell Your Customers Why They Need Them

Understanding and suggesting how modern consumers can use plants is a simple way to sell more of them.

Read More
danziger-new-logo

October 7, 2016

Two Leading Plant Breeders Aim To Enhance Customer Experience

Danziger has unveiled a new logo and marketing message inviting its customers to be innovative, while Darwin Perennials updated its website to make it mobile friendly with enhanced navigation.

Read More