Plant in box for Amazon feature image

February 6, 2017

Amazon is Coming to Plant Retail; Here’s What it Means for Growers

Plant e-commerce may finally take off soon. The question is, are you ready?

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lawn-care

November 3, 2016

Want To Sell More Plants? Just Tell Your Customers Why They Need Them

Understanding and suggesting how modern consumers can use plants is a simple way to sell more of them.

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danziger-new-logo

October 7, 2016

Two Leading Plant Breeders Aim To Enhance Customer Experience

Danziger has unveiled a new logo and marketing message inviting its customers to be innovative, while Darwin Perennials updated its website to make it mobile friendly with enhanced navigation.

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customer-base

September 21, 2016

6 Creative Ways To Expand Your Business

Marketing experts offer tips to help you catch the attention of new customers and grow your business.

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Dual Income No Kids (DINK) Young Couple

September 16, 2016

What You Need To Know About DINKs

DINKs (Dual Income, No Kids) are quickly becoming one of the fastest-growing demographics that marketers are targeting.

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Cultivate 2016 Town Hall Panel

July 19, 2016

Town Hall Panel At Cultivate Focuses On Selling To A New Generation Of Consumers

Why are we still trying to sell our products in the 21st century using a model straight out of the 1980s? This was the main question raised during the annual Town Hall panel discussion that took place at Cultivate’16.

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Briscoe White, Growers Exchange

July 6, 2016

The Grower’s Exchange Unlocks The Secret to E-Commerce

In the Internet era, Briscoe and Kenan White knew they had to adapt or die and specialize to survive. Here’s how they took The Grower’s Exchange online.

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Sakata Birthday Cake Feature

May 28, 2016

10 Creative Marketing Ideas From 2016 California Spring Trials (Photo Gallery)

Grower-retailers often look to breeders for ideas on how to increase plant sales with smart marketing plans. The California Spring Trials were filled with great concepts to reach customers.

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April 27, 2016

Use Your Data To Make Smarter Marketing Decisions

Learn which marketing metrics are important to your business, measure successes, and learn where changes are needed.

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Costa Farms Container Ideas E-Book

April 12, 2016

Costa Farms Targets Consumers With New Container Gardening E-Book

The electronic book offers tips on container selection, design, and plant care for millennials looking to grow in small spaces.

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An Edible Evening At Stephen F Austin

April 11, 2016

How The Greenhouse Industry Can Propagate Gardeners The Same Way It Propagates Plants

Jared Barnes at Stephen F. Austin University says we are the experts at propagating plants. That’s knowledge we can put to good use to envision how to attract new gardeners and future horticulturists to the industry.

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Suzanne McKee

March 18, 2016

4 Pitfalls To Avoid With Responsive Web Design

When implementing responsive design on your website, sidestep these common problems with some advance planning.

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