October 7, 2016
Two Leading Plant Breeders Aim To Enhance Customer Experience
Danziger has unveiled a new logo and marketing message inviting its customers to be innovative, while Darwin Perennials updated its website to make it mobile friendly with enhanced navigation.
July 19, 2016
Town Hall Panel At Cultivate Focuses On Selling To A New Generation Of Consumers
Why are we still trying to sell our products in the 21st century using a model straight out of the 1980s? This was the main question raised during the annual Town Hall panel discussion that took place at Cultivate’16.
July 6, 2016
The Grower’s Exchange Unlocks The Secret to E-Commerce
In the Internet era, Briscoe and Kenan White knew they had to adapt or die and specialize to survive. Here’s how they took The Grower’s Exchange online.
May 28, 2016
10 Creative Marketing Ideas From 2016 California Spring Trials (Photo Gallery)
Grower-retailers often look to breeders for ideas on how to increase plant sales with smart marketing plans. The California Spring Trials were filled with great concepts to reach customers.
April 12, 2016
Costa Farms Targets Consumers With New Container Gardening E-Book
The electronic book offers tips on container selection, design, and plant care for millennials looking to grow in small spaces.
April 11, 2016
How The Greenhouse Industry Can Propagate Gardeners The Same Way It Propagates Plants
Jared Barnes at Stephen F. Austin University says we are the experts at propagating plants. That’s knowledge we can put to good use to envision how to attract new gardeners and future horticulturists to the industry.
March 12, 2016
3 Grower Brands That Give Customers What They Want
With product information, reviews, and price comparisons at their fingertips, Millennials are turning to brands that can offer maximum convenience at the lowest cost.
October 16, 2015
USDA Fruit And Vegetable Program Changes Name To The Specialty Crops Program
The name change brings ornamentals, as well as other crops such as Christmas trees, under the umbrella of USDA’s Agricultural Marketing Service.
June 27, 2015
Perennial Plant Association Wins The 2015 Excellence In Marketing Award
With its emphasis on education and its Perennial Plant Of The Year program, the Perennial Plant Association boosted the popularity of perennials and helped make it the vital category it is.
January 20, 2014
America In Bloom Spreads The Word About The Benefits Of Plants [Opinion]
Beautification efforts through America In Bloom benefit communities through environmental services, economic paybacks and health and well-being enhancements -- and they also benefit our industry.