September 11, 2012

All-American Selections Announces Its 2012 Winners

The public has voted, and it’s time to announce the 2012 American Garden Award Winners. The 2012 American Garden Award program, now in its fourth year, featured six new flower varieties chosen by their breeders for their excellent garden performance. Once these new varieties were planted and put on display at the participating gardens, the public was invited to vote on their favorite using one of several voting methods. The votes have been tallied and the three winners are:    Most Popular! Grand Prize Winner Begonia boliviensis ‘Santa Cruz™ Sunset’ from Ernst Benary of America This flowering plant lights up your garden with an abundance of scarlet/orange blooms. Its elegant softly cascading form is perfect for hanging baskets, urns or mass plantings in your garden. Surprisingly heat, drought and rain tolerant, this summer beauty thrives in any location from full sun to shade. Second Place Winner Gazania  ‘Big Kiss White Flame’ […]

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August 14, 2012

Monrovia Brand Will Be In Lowe’s

Monrovia will begin selling its branded plants in Lowe’s stores in 2013. As a result of an exclusive agreement with Lowe’s, Monrovia plants, currently sold in Home Depot in plain pots, will pull out of Home Depot. The new relationship differs significantly from what the industry expects of a mass merchant agreement. The Monrovia plants will not be sold to Lowe’s at a deep discount, and Lowe’s will not have access to exclusive varieties. “They will have the standard trade discount that applies to all our customers. So, no additional sideline pricing for Lowe’s,” says David Kirby, Monrovia’s new vice president of sales. Kirby says that Lowe’s agreeing to maintain the premium brand image, partly through pricing, was key to Monrovia making the agreement. Until 2010, Monrovia had sold exclusively to independent garden centers. In late 2010, Monrovia’s lenders demanded the grower prove its current business mode was viable by […]

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