Tag Archives: nov2013

How Does Gen Y Buy?

The next generation of consumers makes buying decisions differently than their predecessors. How can our industry adapt? Here’s what you need to know.

Industry, Academia Work Together To Inspire Future Generations Of Breeders

Coleus is inspiring a fresh generation of scientists at university programs dedicated to providing new genetics for the industry. David Clark, a professor in the environmental horticulture department at the University of Florida (UF), heads up the Coleus Breeding Program. It is part of the UF Plant Innovation Program, which has between 400 and 600

Recruiting Future Floriculture Students With The American Floral Endowment

Inspiring future generations to cultivate a passion for flowers and plants, much less aspire to pursue a career in the floriculture or environmental horticulture industries, can sometimes seem like a monumental task. However, it is a task the industry must collectively adopt to ensure future generations experience a world where flowers and plants continue to