December 22, 2009

Five Questions With … Denise Godfrey

Denise Godfrey of Olive Hill Greenhouses in Fallbrook, Calif., shares her take on the state of the industry this week. How would you describe the state of the greenhouse floriculture industry today? Like the rest of the economic sectors, we are suffering from decreased demand and we hope to maintain during this uncertainty by looking at old and new ideas and technology; by relying more on relationships and working together with fellow growers, suppliers and customers to better define and react to what is happening; to take advantage of opportunities; and to maintain a positive outlook in order to overcome adversity and persevere. Has our industry entered a new era or paradigm shift? Please explain why or why not. We no longer grow in a vacuum, growing and selling plants and the customer deciding their purchase on beauty and a fair price. The public is having more and more influence […]

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