June 22, 2015
Parks Brothers Launches Peace Farm Organics Line Of Edibles
For the last 10 years, Parks Brothers Farm in Arkansas (No. 92 on Greenhouse Grower’s Top 100 List in 2015) has been considering the possibilities for launching a line of organic vegetables and herbs, but it wasn’t until 2013 that the operation started to get serious about it.
February 5, 2013
Why Parks Brothers Farm’s Jason Parks Uses Social Media
Why use social media? Communicating with others online can be a powerful tool for marketing your products, but Jason Parks of Parks Brothers Farm also uses it to keep up-to-date on the world outside the greenhouse. Here’s an inside look at who he communicates with over social media and why. 1. Why use social media? JP: The best reason to use social media is so you can converse with people in your networks who are customers, potential customers, competitors and trolls (look it up). We use social media as a communication tool that has customer service, advertising and sales benefits depending on who you are talking to and how you are conversing with them. Customers and consumers want to talk to the people who make or grow the products they buy. They want to be able to get on their computer or smartphone and communicate with someone who is involved […]