January 26, 2012

Petitti On Grower-Retailer Cooperation

Just a few years ago, grower-retailers like Angelo Petitti of Casa Verde Growers and Petitti Garden Centers in Northeast Ohio were experiencing consistent double-digit growth from year to year. But then the economy dropped and the housing market turned for the worse, limiting the number of market opportunities for growers like Casa Verde. Growers are still waiting for dramatic improvements in housing, but the wisest ones are using the recovery period to reassess how their business operates. In this interview, Petitti shares the steps he’s taken the last few years to sharpen his business management skills and steer his operation through the recession. GG: New construction isn’t taking place – and probably won’t on a large scale anytime soon. How should the growers and retailers that depend most on housing react to a market that’s slow to recover?   AP: It’s something we’re all trying to figure out. Everybody is […]

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