October 2, 2013
Rocket Farms Creates Face-To-Face Consumer Demand For Potted Plants
The mobile flower ambassador has created Flower Truck Adventures for more consumer interaction.
March 4, 2013
Social Media How To: Rocket Farms
Branding and storytelling are a big part of how West Coast Top 100 grower Rocket Farms is using social media. Take a look at how the operation is working with public relations consultant Ashley Beleny of Environmental Relations PR to reach through to the consumer to deliver information about gardening and plants. GG: Why social media? Beleny: Social media isn’t for every company. It is for companies who can present three things: 1. Product differentiation 2. A unique point of view 3. A call to action At Rocket Farms, we are branding ourselves as more than plants; we are part of your life, a lifestyle and a range of fun, modern products that fit into every lifestyle. We use social media to convey these attributes and help us differentiate. We are building customer relations (we find ourselves answering a lot of questions) and tracking consumer response to our products to […]