Social media is a tough thing for growers to use well, but Sakata’s Spring Trials displays offer ways – and reasons – you can and should give this marketing tool another look.
Keeping social media accounts stocked with good information can be a challenge. Here are some thoughts on how to find fresh, new content to share with your followers.
Do you grow foliage and houseplants? If not, it might be time to consider it. In a recent Today’s Garden Center magazine survey, of those garden retailers who carry houseplants, 54.3 percent report an increase in sales in 2013. Hermann Engelmann Greenhouses reports good news, as well, with a 5 percent increase within the foliage
How many box stores are seeing direct sales in plants from social media? That was a question on the minds of attendees at OFA Short Course’s Grower Town Hall. Here are the thoughts of the grower panel. “I am a Facebook advocate. We don’t get a lot of Likes each week, but we see visits
Premier Tech Horticulture, which is among the North American leaders of peat moss-based growing media production and distribution, has recently announced the launch of its social media strategy, including the unveiling of its Pro-Mix Facebook, Twitter and YouTube pages for professional and amateur gardeners. Known as a customer-focused and market-driven company, Premier Tech Horticulture strongly
Branding and storytelling are a big part of how West Coast Top 100 grower Rocket Farms is using social media. Take a look at how the operation is working with public relations consultant Ashley Beleny of Environmental Relations PR to reach through to the consumer to deliver information about gardening and plants. GG: Why social
Why use social media? Communicating with others online can be a powerful tool for marketing your products, but Jason Parks of Parks Brothers Farm also uses it to keep up-to-date on the world outside the greenhouse. Here’s an inside look at who he communicates with over social media and why. 1. Why use social media?
Over the last year, Pinterest has blossomed into a worldwide social network. Establishing itself as a popular niche among social media channels, this photo-sharing forum has caught the attention of millions of users. So, what is Pinterest and how can it help you as a grower establish brand awareness among current and potential customers? For
Facebook is one of the most widely used social media channels in the world. Since its inception, Facebook has branded itself as the place to connect socially with friends and fans across the globe. And, for the last few years, business owners, managers and their staff members have worked to understand and take advantage of
Facebook is testing a new service that will eventually allow users to collect and purchase items from major retailers, according to an article on CNBC.com. In an attempt to delve into the eCommerce market, the social media site has tapped seven major retailers — William Sonoma, Pottery Barn, Neiman Marcus, Limited Brand, Victoria’s Secret, Fab.com,