June 2, 2016
Breaking News: Florida Growers Reporting Major Whitefly Management Problems
Reports have come from the Florida Keys to Palm Beach County that whitefly populations in landscapes are reaching unprecedented levels and are not responding to pesticide applications. Biotype-Q has been found in four different communities. University of Florida/Institute of Food and Agricultural Science researchers are working with USDA-APHIS, USDA-ARS, the Florida Department of Agriculture, and growers and landscape professionals to manage the developing problem.
February 6, 2018
Congressional Action Days to Feature Pep Talk From Leading Capitol Hill Advocate
Rep. Jimmy Panetta, (D, CA), one of the floral industry’s biggest advocates in Congress, will deliver a pep talk to the Society of American Florists’ (SAF) Congressional Action Days participants before they meet with lawmakers on Capitol Hill.
October 23, 2017
New Pilot Project for Offshore Unrooted Plant Cutting Certification to Launch in October
Four breeders — Ball Horticultural Co., Dümmen Orange, Proven Winners, and Syngenta Flowers — will participate in the initial pilot, which will include greenhouse growing operations in six Latin American countries.
October 17, 2017
Petal It Forward Event a Hit for Both Industry Members and Consumers
Check out how this year’s Petal It Forward event brought smiling faces to people across the country, including one personal story.
August 24, 2017
How Cannabis Might Affect the Floral Industry in California
A report from the Society of American Florists notes that cannabis growers and investors are eyeing the Golden State’s agriculturally zoned land, and marijuana could take a bite out of the state’s flower production acreage.
July 23, 2017
Horticulture Industry Insiders Offer Tips on Communicating With Your Members of Congress
With immigration in the spotlight and a national budget that could severely impact horticulture industry programs, it’s more important than ever to be vocal about how the decisions that lawmakers are implementing impact your business.
October 18, 2016
Dümmen Orange Buys Rose Breeder, Participates In Petal It Forward Program
Dümmen Orange will be hitting the streets of Columbus, OH, this week, handing out some of its favorite flowers as part of the Petal it Forward program in partnership with the Society of American Florists.
October 12, 2016
Leo Roozen Takes Home Paul Ecke, Jr. Award At SAF Convention
Since 1985, Roozen has been the president of Washington Bulb Co., in Mt. Vernon, WA, turning it into the country’s largest flower bulb grower.
October 2, 2016
Floral Industry Leader Dwight Larimer Inducted Into SAF Hall Of Fame
Larimer spent many years immersing himself in the psychology of color and color trends, and learned unique ways that color can be used by creative professionals in the floral and craft industries.
August 31, 2016
SAF Elects New Retail, Wholesale, And Grower Council Members
The segment council members play an important role by helping the Society of American Florists keep its finger on the pulse of what is happening at the grower, wholesale, and retail level across the country.
May 16, 2016
New “Generations Of Flowers” Study Tracks How And Why Consumers Are Buying Flowers And Plants
The Society of American Florists and the American Floral Endowment have released an update and analysis of this study, which first began in 2009.
April 23, 2016
SAF’s Lin Schmale Offers Lessons From An Industry Lobbyist
Schmale represented the floriculture industry on Capitol Hill for more than 20 years. The advocate has recently retired, and shares some valuable insights from her career.
April 5, 2016
Floral Industry Leaders Make Progress And (In Some Cases) Gain Victory During Congressional Action Days
Nearly 90 floral industry members gathered in the nation’s capital in March to meet with lawmakers in the annual event coordinated by the Society of American Florists.
March 15, 2016
Society Of American Florists Uses Social Media To Take Women’s Day To New Heights
SAF strategically promoted five key Facebook posts to expand its reach beyond its followers and prominently featured Women’s Day on its other consumer channels.
January 18, 2016
Sign Up Now To Attend SAF Congressional Action Days In Washington, DC
Congressional Action Days is a great chance for Society of American Florists members to meet their state’s lawmakers and discuss the most critical issues they are facing.