Purdue University’s Roberto Lopez, the University of New Hampshire’s Brian Krug, the University of Maine’s Stephanie Burnett and Cornell University’s Neil Mattson established the Floriculture Sustainability Research Coalition (FSRC) three years ago. The FSRC’s goal is to provide information to the greenhouse industry about sustainable growing and business practices through multi-state research and Extension activities.
Erik Runkle, right, interviewing experts at Wageningen University. Growers who think investments in sustainability techniques and technologies are a drain on the bottom line should make time to view a new series of videos. The series, live on TheSustainabilityInitiative.org, features Michigan State University’s Erik Runkle interviewing greenhouse growers in the United States and Holland about their
One of the most widely discussed topics in the floriculture industry stemming from consumers exhibiting greater degrees of environmental awareness is the issue of environmental sustainability. The sustainability movement has led to a desire for products that not only solve the needs of consumers, but are also produced and marketed using sustainable production and business
How Appealing Are Biodegradable Containers? Understanding consumer preferences is the key to turning your sustainable actions in the greenhouse into real dollars.
The ornamental plant industry consists of a few large- and many medium- and small-scale growers. In recent years, the intense competition from large domestic and international growers has forced medium- and small-scale farmers to identify and explore new niche markets for their products through value-added marketing. Discovering a profitable niche market is a complicated task
The development of a sustainable agriculture standard for the American National Standards Institute (ANSI) to adopt has been the subject of criticism since Leonardo Academy began facilitating the developmental process back in 2007. The very idea that a standard is being developed to represent all of agriculture is at the core of why so many
Savvy marketers rely on the principles of customer segmentation and product targeting to more efficiently allocate scarce resources and effectively reach groups of consumers with similar preferences or demands. It would appear as though many people have jumped on the eco-train, but to what extent have people who purchased plants, many of them gardeners, adopted
Chemicals that have the potential to contaminate may become contingent environmental liabilities for businesses that are identified to potentially cause harm to the environment. The potential expenses associated with cleaning up pollution may weigh heavily as more agricultural enterprises come under new EPA clean-up regulations and are scrutinized for pesticide and nutrient violations. The issue
Consumer and market interest in green, environmentally friendly, organic, local and sustainable products has encouraged much discussion and debate about sustainable production practices and certification in the commercial floriculture industry. Many ask: “What is sustainable production and why should I become certified?” Depending on who you ask, you will get a variety of opinions and
D.S. Cole Growers has been awarded another sustainable certificate from MPS, becoming the first greenhouse grower in the United States to earn GAP (Good Agricultural Practices) certification. The MPS-GAP certificate is based upon the criteria formulated by supermarket organizations, which require high-quality products that have been cultivated in a sustainable manner. Traceability is also part